You have to help them first with what they struggle with. What is their nightmare, what do they hate doing/dealing with, what if automated or done 2 times better would make them look like a fucking savage beast, make them fat stacks, and help them with a promotion or give them more time in there day?
All these sales tactics and 892 ways Gong says works are just tricks and BS without actually making your messaging about the prospect, their frustrations and goals. Yes they 'may' help. but if at the end of the day you are just feature dumping and responding to objections with more features you are fucked. You are only going to get people actively looking which frankly would have already requested a demo.
So get your shit together, organize data points on what your prospects typically deal with, then correlate it with key indicators that your product helps solve, then tie it all in to actually get them going 'oh fuck can you actually help me with that? that would be great. thankyou for reaching out'
IE. If you're trying to get them to sign up to use your free trial something like:
Hi Prospect,
I'm reaching out because I noticed you (have this responsibility) and it can be (prospects nightmare). If you're tired of {pain 1, 2, 3} I'd love to invite you to use {x} for free to { Benefit 1,2,3 that are directly related to the nightmare and pains}
Heres the link to signup!
Hope everything goes well with {responsibility}
Best,
SDR
I'm sure there's more to say on this but I felt like it needed to be said
much love,
The kid
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