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OEM vs VAR

Anyone working at a VAR have trouble with OEM reps coming in over the top of your deals, undercutting, etc? War stories? Advice?

๐Ÿ‘‘ Sales Strategy
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millennial_entrepreneur
Good Citizen
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Territory Field Sales
I'm an OEM rep but I think it can be an issue on both sides. I've had plenty of deals that go well and the VAR and I work extremely well together and I've had total train wrecks where it was obvious that we had different objectives. From my experience, communication is what matters most along with proper expectations of what each person is doing in a deal.
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