Outbound cold prospecting dissected: Don't use The Creepy Cadence

Dude starts with a textbook 1st step in a LI sequence. Personalized the outreach by referencing a post. "I enjoyed your thoughts on shaking up the sales model at..." A+


He's got my attention. Dude actually read a post. Then, in sentence 2, the nose-insertion gets a bit thick, "Your knack for scaling companies and operational efficiency aligns with my company's mission. Let's connect! Cheers!"


I'm still under the ether of sentence 1, and he's a founder. So I politely tell him his project is interesting and connect. Then, the wheels come off. He goes straight into discovery, using an actual interview question in his step #2. This outreach is so generically inappropriate and canned, I want to puke.


Any guess what this guy is selling?

Yep, AI sales outreach.

It absolutely blows.



๐Ÿ”Ž Prospecting
๐Ÿ‘จโ€๐Ÿ’ป LinkedIn
๐Ÿ“– Prospecting Stories
26
poweredbycaffeine
WR Lieutenant
12
โ˜•๏ธ
Letโ€™s switch gears. Proceeds to grind them all.
oldcloser
Arsonist
4
๐Ÿ’€
right? jebus-- horrible.
medhardwaredr
Politicker
5
Director of Sales NA
Unreal! I feel better about myself and my week now. :) thanks for sharing!
BigShrimpin
Politicker
5
Account executive
Please bro just use my ai tool I swear this oneโ€™s different just generate the email please I need this
unclespacejam
Politicker
5
ur dadโ€™s brother
I fucking hate this style of writing. Like why the fuck do people think this works? People donโ€™t talk like this so why would you hit someone up like this?
Pachacuti
Politicker
5
They call me Daddy, Sales Daddy
Yah, thatโ€™s a crap sales pitch.

Itโ€™s going to be easy to spot AI sales outreach cause itโ€™s going to suck and lots of companies are going to waste millions and crap AI.
bonez
Politicker
4
Account Manager
Brevity is the soul of wit. It's also the soul of getting into a fucking deal.
pirate
Big Shot
4
Account Executive
I like connecting on LinkedIn but I avoid selling in my first message. I lurk around for a bit first
Sunbunny31
Arsonist
3
Sr Sales Executive ๐Ÿฐ
I am so glad you shared this. LOL.
wolfofmiami
Opinionated
2
๐Ÿบ
Not as entertaining as the last one
HVACexpert
Politicker
2
sales engineer
Boy you really get some good LinkedIn messages lol
oldcloser
Arsonist
3
๐Ÿ’€
Iโ€™m truly blessed
jefe
Arsonist
2
๐Ÿ
So much verbosity. Model needs more training.
ZVRK
Politicker
1
Enterprise Account Executive
How did he manage to cram synergies, ideas and strategies all in on sentence, for the love of fluffโ€ฆ
Justatitle
Tycoon
1
Account Executive
creepy/lazy new combo?
CuriousFox
WR Officer
1
๐ŸฆŠ
Sweet baby Jesus dude
1
Enterprise Account Executive
It's pretty simple use the tool to write and and quickly edit. However, I don't think there is a single tool available currently that does this well. PERIOD!
5

What is your version of a "perfect" cold prospecting email?

Question
4
27
Members only

Do prospecting and cold outreach still matter?

Question
35
11

re: Outbound Prospecting [part 18] / Brevity 101: No-Nonsense Cold Outreach

Discussion
9