poweredbycaffeine

☕️

Outbound Email Strategies

Outbound cold email has become an increasingly difficult channel to produce meetings over the past decade. Back in 2010, you could get just about anyone to respond to you if you mentioned something cool about the college they went to in an email. Hell, I got Mark Cuban to take a call with me because I told him his stance on HTML5 was stupid and APIs were king via an email (who's laughing now, Mark?).

Fast forward to 2021 and we're seeing high open rates, but low CTRs, and even lower booking rates from cold-email alone. So here is my question: how are you currently strategizing with your teams to build a solid outbound pipeline? Is ABM the key with hyper-personalization...or are you still into the spray and pray method via your S/BDRs?

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

8 comments

Sort by:

CoorsKing

WR Officer

Retired King of the Coors Knights

Hyper personalization. If they do not have a legitimate pain I have found, I don't reach out. We spend hours a week researching (investor reports, press releases, etc).

RedLightning

Politicker

Mid-Market AE

Relevance is king. Find a way to be relevant to them either as a person or persona.

Look to repeat that Cuban scenario, but maybe not as combative. Find a good outreach trigger and reference that. It's easier said than done in some industries but the info is generally available if you look.

poweredbycaffeine

WR Lieutenant

☕️

You've identified a tactic, but I'm looking for strategic advice.

ABM (account-based) vs Large Audience campaigns, for example, would be two different strategies.

What does your team employ as a strategy?

RedLightning

Politicker

Mid-Market AE

I've never put something like that together. Only done it as an IC.

ABM strikes me as sales with a marketing tech stack

poweredbycaffeine

WR Lieutenant

☕️

You can also think of it is as target-account sales. You have 15-20 accounts per rep that they are focused on, and then you start to hyper-personalize based on the industry, the prospect titles (CEO/CTO/VP Sales), or another relevant trigger that loops back to your value prop.

RedLightning

Politicker

Mid-Market AE

Thanks for the clarification @poweredbycaffeine.

Nairobi

Politicker

My company is doing spray and pray but it’s because my manager doesn’t know what the hell he’s doing... My mission is to create our outbound strategy which I don’t mind but that makes we wonder like is this my job as a BDR or shouldn’t that be the job of management?

poweredbycaffeine

WR Lieutenant

☕️

It should be the job of management--push back on being charged with that job.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

poweredbycaffeine

Outbound Email Strategies

8 comments

Related posts

Outbound Email

AE Outbound Sequences

Anyone using outreach have any good starting outbound templates ?