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Outbound email tip of the week: Why you, why you now.

Happy Monday, fellow savages! I find that I've been contributing to more of the off-topic posts lately rather than trying to share something of value with the community. Having said that, let's start the week off with a tip that may open up more doors for you this week in your outbounding.


In 2011 I was lucky enough to go through a 'Why you, why you now' training with John Barrows (before he became the JB we all know today). It completely changed the way I prospected as a BDR because it created immediate relevance and showed that I had something to give to the prospect. Email open rates went up, booking rates increased, and my AEs were getting more qualified deals. Here's how you can try it this week in your outbound emails:


Why you: Why are you reaching out to that particular prospect? Were they mentioned in an article? Did their company just raise money? Are they your ICP at a target account? Start the email off with a line that explains why you are reaching out to them specifically.


Why you now: Why are you reaching out to them today? Does your product solve for the pain of scaling up a company that just took on funding? Is your tool designed to help CTOs at eCommerce companies? Have you had success with one of their competitors? In the second half of your email, you detail why they are getting this message at this very moment.


Maybe you've already been doing this, but if you haven't, it might be worth a shot with 10 of your targets this week. In any case, if you found this helpful feel free to drop a comment or give me an upvote!


Example email to try out (keep in mind, I don't sell this service...):


Hi ๏ปฟ๏ปฟ@sahil๏ปฟ๏ปฟ,


Congratulations on launching the Bravado app! I know the community has been long anticipating this release--we're all psyched and you're killing it! The reason I'm reaching out is that I work with companies like Bravado that are launching new features nearly daily, but find that it's difficult to keep track of release notes and other important moments in their dev cycles. How is your engineering team coping with the speed?


When could we connect for 15 minutes this week to see if we can help you keep up the pace with fewer headaches?


Thanks,

PBC

๐Ÿ”Ž Prospecting
๐Ÿ’Œ Cold Emailing
54
funcoupons
WR Officer
+11
Kahluapons
Awesome advice, always appreciate the quality that goes into your posts!
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
I decided to start being a force for help and not a force for snark...takes way less energy.
BigMeech
WR Officer
+11
Coors Light Advocate
I kinda liked the force for snark though. We need both! Do you mind if I add that email to the google doc?
Show 2 more replies
beachNsales
Politicker
+3
Account Executive
barrows did a podcast on this last year.ย  Honestly was a great listen.ย 
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
He's the true OG of dropping free knowledge for the betterment of our industry.
GDO
Politicker
+6
BDM
The example did it for me!ย 
@poweredbycaffeine you would be a sales leader everybody needs in the early stages of their career.ย 
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
That's why I love managing SDR and BDR teams!
GDO
Politicker
+6
BDM
More room for improvement and they are actively looking to be coached? (At least the good ones are ๐Ÿ˜Š)
Show 2 more replies
Smithy
Politicker
+4
Director of Sales
This is a fantastic tip and thanks for sharing it.
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Happy to help!
DaveGreen
Arsonist
+8
Head of Sales
Great post and thanks for adding the example - gonna rewrite some emails now
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Glad I could help--definitely mix it in and try to get some data on WYWYN style emails vs what you've been doing. If it shows a favorable result then you know it's the right messaging style for you.
RichardSommerer
Business Development Manager
Great advice, will try this method for sure.ย 
Mikey
Opinionated
+2
Senior Regional Director
this is awesome! I have been using this for a while, but it is a good reminder. I touch so many new leads daily, that it can be hard to personalize each touch like this. However,ย  I could do it more! Thank you!
Nairobi
Politicker
+7
BDR
First, thank you for this post! Secondly, Iโ€™ve heard about JB sales a lot recently, do you think itโ€™s worth paying for it?
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
I am not sure what the going rate is, but I think it is worth asking leadership to invest in a workshop. PS, does your username have anyting to do with the show Money Heist?
Nairobi
Politicker
+7
BDR
Itโ€™s about 400$ and yes thinking of doing of doing that, thanks.

And of course, it does!โ€” look at my profile pic
dryspongebob
Opinionated
+2
Business Development Manager
Thank you for sharing! Really appreciate this. Are you open to feedback on your example? Think it can be a fun exercise for the whole community
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Sure, go for it.
bareknuckles
Valued Contributor
+4
CEO of my kitchen table
Great post, I will push this in more of my cold emails.
MontyBurns
CRO
Any advice on subject line?ย 

for example, is "Congrats on the Fundraise" too general or need to tie it back to your product category in some way?
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
I prefer to keep it brief, and I need to use the word โ€˜yourโ€™. This might get โ€œYour app launch.โ€
Justatitle
Politicker
+7
Senior AE
My favorite thing to think about is from my vp why us why now why anything at all?ย 
MelissaRalph
Good Citizen
+1
Advanced Advertising Sales Manager
Great comment on following the Why.ย 
closeit
Head of Sales
Love it! It's relevant for all levels of sales people
MontBlanc
Notable Contributor
+13
Senior Account Executive
This is where a save post feature would come in handy
wingsNrotors
Contributor
+1
Helicopter Sales Manager
Great advice, I like it!
HappyGilmore
Politicker
+7
Account Executive
We started using this outbound tip/method in the middle of last year and ever since then its been really impactful for not just myself but the rest of our sales org. Thanks for sharing this!
Wanna.Be.Rick.Spielman
Opinionated
+3
Account Executive
I got a new manager who has been telling me this same thing. Thanks for hammering it home and dumbing it down for me a bit!
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Anything to help others adopt the style!
Ra
RachATX
Senior Director of Sales
Oldie but goodie. Thanks for the share!
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