Happy Monday, fellow savages! I find that I've been contributing to more of the off-topic posts lately rather than trying to share something of value with the community. Having said that, let's start the week off with a tip that may open up more doors for you this week in your outbounding.
In 2011 I was lucky enough to go through a 'Why you, why you now' training with John Barrows (before he became the JB we all know today). It completely changed the way I prospected as a BDR because it created immediate relevance and showed that I had something to give to the prospect. Email open rates went up, booking rates increased, and my AEs were getting more qualified deals. Here's how you can try it this week in your outbound emails:
Why you: Why are you reaching out to that particular prospect? Were they mentioned in an article? Did their company just raise money? Are they your ICP at a target account? Start the email off with a line that explains why you are reaching out to them specifically.
Why you now: Why are you reaching out to them today? Does your product solve for the pain of scaling up a company that just took on funding? Is your tool designed to help CTOs at eCommerce companies? Have you had success with one of their competitors? In the second half of your email, you detail why they are getting this message at this very moment.
Maybe you've already been doing this, but if you haven't, it might be worth a shot with 10 of your targets this week. In any case, if you found this helpful feel free to drop a comment or give me an upvote!
Example email to try out (keep in mind, I don't sell this service...):
Congratulations on launching the Bravado app! I know the community has been long anticipating this release--we're all psyched and you're killing it! The reason I'm reaching out is that I work with companies like Bravado that are launching new features nearly daily, but find that it's difficult to keep track of release notes and other important moments in their dev cycles. How is your engineering team coping with the speed?
When could we connect for 15 minutes this week to see if we can help you keep up the pace with fewer headaches?