BmajoR
Arsonist
5
Account Executive
Stop asking them for a meeting in your first outreach and you will have a much higher response rateย 
SalesbeastMode
Catalyst
0
Senior BDM
Great one @beezechurgerย 
GDO
Politicker
0
BDM
so no call to action then?
BmajoR
Arsonist
1
Account Executive
A call to action can be so many things besides asking them for a meeting. You want to keep the conversation alive, a CTA does just that.ย 

Ask questions to keep the conversation going until you've earned the right to ask for a meeting. Earning the right means you understand their problem(s), you understand how your solution can address those needs, and there is a reason for them to have a meeting with you.ย 

Unless you're a wizard, there's no way you will have earned the right to ask for a meeting in your first email.ย 
youKNOW
Politicker
1
Sales Manager
No offense...but an email trying to address my "pain areas"ย  without ever having spoken to whomever the salesperson is, is a quick way to get the email deleted.ย 

If you struggle with writing "content for doing outbound" maybe you should assess your outbound strategy altogether.ย 
SalesbeastMode
Catalyst
0
Senior BDM
@youKNOWย Interesting. It seems that we need to figure out this also. Can you guide this further on how to initiate?ย 
LordBusiness
Politicker
0
Chief Revenue Officer
1. Personal subject snd Intro (earn the right) 2. Quick value prop 3. โ€œKeeping up with the Jonesโ€™ reference 4. Call to actionโ€ฆโ€ฆgo forth and be awesome
SalesbeastMode
Catalyst
0
Senior BDM
Awesome @LordBusinessย 
GDO
Politicker
0
BDM
great! That more or less what I try to do
ThatannoyingSDR
Opinionated
0
Enterprise SDR
Google "Hypothesis selling" - it's a great way to start
SalesbeastMode
Catalyst
0
Senior BDM
TheDude
Politicker
0
Partnerships Lead
A better CTA than asking for a meeting and time is asking if they're interested. Additionally, stay up to date in your industry so you can speak to actual issues that will resonate.

To put it bluntly, do YOU know what use cases your product actually solves and what value that provides to them?
12

Outbound Email Strategies

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71
Members only

Outbound email tip of the week: Why you, why you now.

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AE Outbound Sequences

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20