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Outreach: Calls - Emails - LinkedIn - What's Most Effective?

Outbound hunting is a skill. Some have mastered the cold-call, more direct approach - others have stayed away from the phone and stuck with emails.


LinkedIn is also a huge area of opportunity.


Ultimately, they're all important, but I'm curious to hear from everyone what they've had the most success with.



Most effective way to book meetings: Calls? Emails? LinkedIn?
Attached poll
*Voting in this poll no longer yields commission.
πŸ”Ž Prospecting
2
funcoupons
WR Officer
+11
up in Fiji, under paddy
The phone will always reign supreme. I like email too, but it's no replacement for good old fashioned smiling and dialing.Β 
Chuck
Executive
+3
Senior Account Executive
I couldn't agree more.Β 
zach
Old School Bravo
VP Sales Enablement
There is no silver bullet. Ignore anyone that says one reigns supreme as a blanket statement. None of the 3 are dead, and each medium will have different levels of effectivity depending on your ICP. The only way to truly know the answer is to actually do all three and be maniacal about measuring the results.Β 

Phone's my fav, but I also haven't frequently sold to large enterprises where the phone tree takes 15 minutes per dial.Β 
Chuck
Executive
+3
Senior Account Executive
Agreed. It's situational, and you have to play to your strengths.Β 
ChiDawg
Politicker
+4
Senior Account Executive
I find leading with a customized email and following up with a call the next day to be very effective. This lets them know who you are before calling, and if you’ve done your research, makes them more inclined to engage on that first call
Chuck
Executive
+3
Senior Account Executive
I love this approach, ChiDawg. I've booked a ton of quality outbound meetings doing this. Especially if you have software that shows you when they're viewing your email... If they've viewed 2+ times, you know they're engaged, and you have a perfect icebreaker if/once you get them on the line. But the follow-up call needs to happen!Β 

"Hey I sent you over an email yesterday about XYZ, did you get a chance to take a look?"Β 
ChiDawg
Politicker
+4
Senior Account Executive
Absolutely. Once you know they’ve viewed it, and maybe even forwarded internally, it’s the perfect time for that follow up
4
GIFs for prospecting emails?
Question
14
Do you use GIFs in your outreach?
jb
+35
jbeezy , Β  annonsales , Β  Oboy77 Β  and 35 people voted
*Voting in this poll no longer yields commission.
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