Outreach personalization

Do you personalize your outreach depending on each client?

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👑 Sales Strategy
💌 Cold Emailing
19
poweredbycaffeine
WR Lieutenant
9
☕️
Employ the 10/80/10 rule.

Split the email into three sections: 10% personalization at the top, 80% generic content in the middle, 10% personalization at the bottom.

This way you are personalizing 2-3 sentences of the email, but not starting from scratch with every prospect. You don' have to do it on every single email in a sequence, but maybe try doing it with the 1st email and then, based on data, choose the second-highest open-rate email in the stack and personalize that one.
Ace
Arsonist
0
CEO
Gold rule. Thanks a lot @poweredbycaffeine . This is exactly what I was looking at
sales4lyf
Politicker
8
Business Development Manager
My emails always have the same template but I personalise the opening sentence, maybe based on a product they create or something they've recently achieved as a company, I get a good response from it as well. I think it shows that you are personable and looking to build a relationship rather than hoping for a quick win 
GreenSide
Politicker
1
Sales manager
Same. I don't understand when people say they create from scratch. I'll often have the same benefits mentioned but change the clients I say depending on industry. If I'm reaching out to someone higher up, I say something like "how does your team..." vs an individual contributor I say "How do you..."
Ace
Arsonist
0
CEO
Yes I do that too. I am not able to go past 20-30 emails per day. How many can you get out of the way each day?
sales4lyf
Politicker
0
Business Development Manager
I'm the same as you, always around the 25 per day mark 
Ace
Arsonist
0
CEO
Okay good. I felt I was underperforming lol
sales4lyf
Politicker
2
Business Development Manager
Haha no way, it's as the saying goes 'quality over quantity', always good to send less emails that really pack a punch rather than spamming over 100 per day and getting little return 
ragnarlothbrok
Politicker
1
Key account manager
quality over quantity for sure 

Ace
Arsonist
0
CEO
Amen to that
Ace
Arsonist
-1
CEO
100%. Amen to that
InQ5WeTrust
Arsonist
5
No marketing, mayo isn't an MQL
I have three levels of tiering for personalisation 

A list accounts - personalise first 2-3 lines of the email based on company info etc and then tweaking a few other variables in the email. 

B list accounts - persona-based outreach 

C list accounts - fire and forget email sequence for smaller SME's with minimal online presence that my team still just want outreach done to. 
Ace
Arsonist
0
CEO
This is great. How does the response look like for each list?
InQ5WeTrust
Arsonist
1
No marketing, mayo isn't an MQL
Tier A does well, it takes time but starts a conversation. 
Tier B isn't quite where I'd like it to be yet - the startup I'm at still has some ways to go regarding persona-based messaging, but it has worked well for me in the past. 
Tier C is a low response rate, but the win potential of them tends to be v.low as well. 
Ace
Arsonist
1
CEO
Yes exactly what I thought so too. Will keep you updated if something works for me here
InQ5WeTrust
Arsonist
2
No marketing, mayo isn't an MQL
Sounds good Ace. 
DungeonsNDemos
Big Shot
0
Rolling 20's all day
How many different emails all together though?
KingReso
Fire Starter
2
Account Executive
I always personalize my emails. My rule is to focus my pipeline growth attention on a short-list of 10-15 major accounts that are high-yield, and let my BDR team generate traction for the B and C accounts with high-touch methods. 
Ace
Arsonist
1
CEO
Yes this is the perfect way to do that I suppose. That's the only way you can do it at scale
Mr.Pickles
Arsonist
2
Sr. Customer Success Manager
I might be falling on my own sword here, but personalization is expected - is nothing special nowadays. If you don't make the right research, just abandon the ship. More important than personalization is the relevance of the content, you can always DM me saying: hey noticed you like video games... so what? that's personalized but zero relevant to my business. 
Kinonez
Celebrated Contributor
3
War Room Enthusiast
I agree, research is key, when it comes to personalization and makes wonders with every email and call!
Ace
Arsonist
1
CEO
I agree too but there seems to be no way to do personalization at scale. I guess once you classify your ICPs, you can hyper personalize one group than others but that seems to be the only way
GlenRoss
Politicker
1
Account Executive
I record personalized videos for each account but send that videos to all personas with persona based sequences so the only non-scalable part is recording videos
Ace
Arsonist
0
CEO
Oh that's a nice idea! Will try it too
Kinonez
Celebrated Contributor
1
War Room Enthusiast
Every single time, I have email templates with areas where the customization goes, it it doesn't make sense (this rarely happens less than 1%) I write them a different email
from scratch. 
Ace
Arsonist
2
CEO
From scratch? That's really putting your heart to it. I have tried doing it but the email comes out the same way so I just have editable templates now
Kinonez
Celebrated Contributor
2
War Room Enthusiast
hahaha yeah, but like I said, this rarely happens, and I've found a lot of success doing so!
Ace
Arsonist
2
CEO
Kudos to you man
Kinonez
Celebrated Contributor
2
War Room Enthusiast
Hahaha thanks Ace, it pays off for sure!
SalesSage
Valued Contributor
1
National Account Manager
I try to personalize but it does depend on the audience and stage of cadence. 
Ace
Arsonist
0
CEO
What's your threshold
SalesSage
Valued Contributor
0
National Account Manager
Great question, I would say cold start is a lower percentage of personalize.  If account management more than cold 90% is personalized but only slightly, don't spend a ton of time personalizing, just enough to make it believable. 
Ace
Arsonist
0
CEO
Oh these are some good digits

ChicagoCloser1717
Politicker
1
New Business Development Representative
Each Client? Not really but each demographic of clients perosonalize to tjat level. Like if you are looking for plumbing companies today create an email that talks to their industry
Ace
Arsonist
0
CEO
Yes that's what I do now. Was wondering if there are any ways to take it up a notch
TheRealPezDog
Notable Contributor
1
Account Manager
Stop trying to SCALE shit.  Put in the time, and the effort required to build long term business relationships and you will reap heavy financial rewards, close deals, and get referrals that you didn't even ask for... If you're trying to SCALE shit you belong in MARKETING, not SALES.  BOOMTOWN. 
Ace
Arsonist
1
CEO
I'll have to disagree with this. Scaling things is not just a marketing thing. Even sales people use many tools that helps them scale processes (eg: templates, bulk email sending, etc) Scaling stuff is a matter of efficiency, not a matter of being in a group. If there's a way to scale without losing the personal touch then why not? Work smart, not hard. Just my 2c
bartonmyfrench
Fire Starter
0
Account Executive II
I'm happy someone posted something about outreach bc I need a safe space to rant. Who the fuck thought it was a good idea to update their web extension on the last day of the quarter. It's so incredibly less user friendly than the last release. This has absolutely nothing to do with this post but fuck outreach lol 
Ace
Arsonist
0
CEO
Lol I'm glad my post helped you with the rant.
HappyGilmore
Politicker
0
Account Executive
I typically will make the first couple of sentences in my outreach personalized, and then from there its a little more of a standard pitch and ask, using my own words rather than what's already been set up in outreach. I'd say with a majority of people I outreach to, I personalize at least a little bit, however with those that are low tier, just blast away.
Ace
Arsonist
0
CEO
Question - Do you personalize the subject too?
HappyGilmore
Politicker
0
Account Executive
I try to! Sometimes though in the interest of time I'll keep it generic, however when personalizing I like to keep the subject line relatively short. 
Ace
Arsonist
0
CEO
Gotcha. Personalizing the subject has worked for me too so just wondering if its a good practice
DungeonsNDemos
Big Shot
0
Rolling 20's all day
Working target accounts = personalize all the way
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