coldcaller

BDR

Overcoming "I'm not the decision maker" objection

Run into this all the time. It's either "this is not what I do in my org" or "we do this but I'm not the decision maker".

What are some ways to overcome this objection and convince them to take the meeting?

🔎 Prospecting

12 comments

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NoSuperhero

Politicker

BDR LEAD

That's fine, this call is not to make decisions, drop some value of your solution and ask an open-ended question that involves their day-to-day life. This is where your research comes into play and know at least some general pains about your prospect.

coldcaller

Fire Starter

BDR

Good idea. I usually try to do as much discovery as I can on these calls but they all seem reluctant if it's not their decision to make. Maybe I need a better rapport building strategy

NoSuperhero

Politicker

BDR LEAD

The most important thing is to try to understand their world. Let them talk, listen for cues where your solution can be plugged in.

Savagedoge

Tycoon

Account Executive

Is that an objection as much as it’s a fact? You could always look at their LinkedIn profile to figure if they’re the DM or no. I figure very few times when people say this, they’re just shooing me away.
But I’d follow that up with, “Ah, i see that you handle Enablement over there and assumed you’d be at the helm of this. But would it be ridiculous if I asked you to point me in the right direction?”

coldcaller

Fire Starter

BDR

I think a better way to frame this is how to convince them to refer the right person. I have asked a variations of "point me to the right direction" but usually they were hesitant to do so...

DwightsEgo

Politicker

BDR Manager

Yeah, explain how you got from point a to point b.

SADNES5

Politicker

down voters are marketing spies

Show value, ask if there are any solutions you can help with and if it's above their decision making abilities, ask...

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Can you help me get an intro? You can be the hero when i help change the business for the better. Unless your product sucks

coldcaller

Fire Starter

BDR

This is a good one. Gonna steal this thank you!
(Not shilling or anything but I think our product is great! 😆)

Coffeesforclosers

Notable Contributor

Director Sales and Market Development

Nice!!! It works

curd

Opinionated

why would you want a meeting with someone that’s not a decision maker???

coldcaller

Fire Starter

BDR

True. But more often than not they're just deflecting. Also, we have seen giving out demo to end-user might increase the chance they become our internal champion and influence decision maker for us.

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coldcaller

Overcoming "I'm not the decision maker" objection

12 comments

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