Ok that was mean sorry but I couldn't resist. I probably do 3-4 demos per week. Small small deal sizes on average. Ranging anywhere from $99-$1k per month with a small set up fee. We also have usage fees we make money off of but you can't calculate that off the bat
At my peak, I gave 6-8 demos a day. 30 minutes each. Back to back. The close rate sat at about 45%. When I hired a team to support growth, I went down to 4-5 demos a day and had a 60% close rate. Sure, it had a lot to do with what we were selling, but lower output resulted in greater revenue.