I see so much shit on LinkedIn from influencers saying they personalize outreach to every single prospect...I'm not gonna spend 20 minutes researching someone's son's little league record and the prospect's life history when in most cases outbound prospects don't respond.
Not sure if it's just me and I should actually be doing that, or if it's a load of shit to other people too. Any thoughts?
P.S. this doesn't apply to my tier 1 prospects.