Also what does personalization look to you?
lilah.nielsen
Personalization vs Volume in outreach - How much of your time do you put in each?
6
If you're going high volume, definitely do some A/B testing to get a feel for what language resonates more.
15% personalization is the best mix of time vs value . Stats will back this up . Customize the first line of your 100 word or less cold email and you’ll be golden !
Great answer, second this. Personalize the top
as you will hear its all about testing it. Something I like to do is lower titles have more in a volume orianted cadence and higher level titles build more personalized outreach with relevance.
High personalization low volume was always my strategy, but im old school AF.
it's SO easy to tell when someone wrote you an impersonal note.
it's SO easy to tell when someone wrote you an impersonal note.
Great question, idk there are days where I focus a bit more on volume so I don't really personalize as much as I should. Also on those days I know I'm going to be calling either a, straight cold calling or B I have a set of leads that are in a certain industry so I can align quicker in the day, or I know they attended an event or whatnot.
Are you reaching out to someone you already work with or know?
Personalize the quality leads. This won't be a large quantity, but it will be meaningful.
High personalization low volume.
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