The industries I sell into all live in different worlds with a preferred mode of communication.
I sell into healthcare, youth community centers and veterinary clinics. Some prefer emails, other a phone call, some don't even have a LinkedIn presence, but they do have FB and Instragram.
My something else has been direct hand written letters. They have worked like a charm for me. Is funny, this tactic wouldn't had worked in my previous role due to the intricacies of the industry I was selling into.
I'm curious to know - what is your best performing channel? and what is that something else that has been helping you engage with your prospects?
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