Phone, Email, LinkedIn or Something Else?

The industries I sell into all live in different worlds with a preferred mode of communication.


I sell into healthcare, youth community centers and veterinary clinics. Some prefer emails, other a phone call, some don't even have a LinkedIn presence, but they do have FB and Instragram.


My something else has been direct hand written letters. They have worked like a charm for me. Is funny, this tactic wouldn't had worked in my previous role due to the intricacies of the industry I was selling into.


I'm curious to know - what is your best performing channel? and what is that something else that has been helping you engage with your prospects?

1
CadenceCombat
Tycoon
3
Account Executive
This might shock you, but I'm a big outbound cadence guy.

Answering your question the best I can: 

I wouldn't qualify this as a 'something else' as you put it.

For me, it's all about ZoomInfo + an outbound sales enablement tool (I'm happy with either Salesloft or Outreach) and I put a lot of time in to craft strategic outbound cadences.
tropicalisland
Arsonist
1
Account Executive
You can never go wrong with the ZoomInfo + Outreach/Salesloft combo
CaptainBrutal
1
Director of Client Engagement
Marketing emails then call once they are opened or clicked. I sell to charities so they are almost always open to speaking with me.  
tropicalisland
Arsonist
0
Account Executive
Only calling on those who clicked or opened is a fantastic use of your time. You mentioned that your target market is always open to speaking with you, how do you avoid wasting your time in a conversation that will not go anywhere?
CaptainBrutal
1
Director of Client Engagement
Understanding if product is a fit early on. Nothing worse than wasting time. I am a good multitasker so I can do 3 minutes of research on the fly. Ask good qualifying questions!
Curb_Your_Bro_Thusiasm
WR Officer
0
Founder
Carrier Pigeon

Gently throwing pebbles at their window, but in a non creepy way

Singing Telegram
genequeen
Good Citizen
0
Account Executive
Phone calls - but time it right - I try during their lunch break (but in the middle of it so they've gotten some food in their systems). Also ~4:30 pm seems to works well in my industry (healthcare). If you can try to find out their schedule for the day/week from an assistant or website, that helps too. The quick ask of "am I catching you at an okay time to talk for [5] min?" is key. If they say no, ask when might be a better time. 
CuriousFox
WR Officer
0
🦊
Have you tried ZoomInfo?
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I start my outreach sequence with a...
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102 people voted