SabertoothSales

Southeast Regional Manager

Valued Contributor

Please Help Remove The Word JUST From My Vocabulary - Intentional Sales Language

I am a huge proponent of how our language influences the sales process and I feel like the word JUST is used too often and can be replaced with something better. I am really interested in the psychology / science of sales and how my language plays a role in the outcome of the opportunities I close / lose. Here are some examples...

Replacing the word BUT with the word AND

"We have the best widget, AND sometimes it's not the right solution for every scenario. Let's dive a little deeper into your project to make sure it's a good fit."

Using the word UPDATE instead of UPGRADE – it makes everything sound more affordable and attainable

Think about your smartphone…
Upgrading means you got a new device – Expensive
Updates come over the air, almost every day and cost nothing

Then there’s all the classics…

Price vs. Investment
Contract vs. Agreement
Customer vs. Client

---

So I am looking for you to help me find some words to replace the word JUST in my vocabulary.

“I’m just following up on…”
“I’m just calling to introduce myself”
“This is just…”

You get the idea.

👑 Sales Strategy

💆‍♂ Mindset

9

14 comments

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paddy

WR Officer

4

Director of Business Development

"I'm JUST following up on..." = "I'm following up with you on"

"I'm just calling to introduce myself" = "I'm calling you to introduce myself"

You don't need a replacement. Just eliminate it and be direct.

SabertoothSales

Valued Contributor

3

Southeast Regional Manager

"Just" eliminate it... I see what you did there!

Coldcallcheddar

Opinionated

0

Account Executive

I like to think you’re not JUST doing anything. There’s value behind what you’re doing.

paddy

WR Officer

3

Director of Business Development

Wasn't intentional lol but fuck you're right I put my foot in my own mouth. I won't edit and will keep so the plebs can learn.

SabertoothSales

Valued Contributor

0

Southeast Regional Manager

Good Move!

Coldcallcheddar

Opinionated

0

Account Executive

Respect haha, that’s too funny

poweredbycaffeine

WR Lieutenant

1

☕️

"Simply" is my replacement for just in most cases.

I am simply following up.
I simply cannot pass up the opportunity to address xyz.
You are simply too late to get these free donuts.

SabertoothSales

Valued Contributor

0

Southeast Regional Manager

I've used simply in the past and it feels like the natural choice for replacement.

yer_blues

Opinionated

1

Sales Director

Rubberband on your wrist. Every time you say that word snap the shit out of yourself.

Also, in most cases, remove "just" altogether. It is a useless word and its removal in most sentences makes your message more direct.

SabertoothSales

Valued Contributor

1

Southeast Regional Manager

I agree with this too.

Another useless word is "THAT". There are only a few cases where it is needed, however most of the it can be eliminated as well.

youngsmoky

Celebrated Contributor

1

Senior Account Executive

There's a Chrome extension for this -

https://chrome.google.com/webstore/detail/just-not-sorry-the-gmail/fmegmibednnlgojepmidhlhpjbppmlci?hl=en-US

But this can be fixed like most email mistakes - a second draft. You can type all the "justs" you want as long as you edit them out.

Imagine that for every "just", there's someone on the receiving end of the email saying "Oh well that doesn't sound important then" and moving on to the next email.

Blackwargreymon

Politicker

1

MDR

"Simply" is my replacement for just in most cases.

MR.StretchISR

Politicker

0

ISR

I'm back at it starting next month and I think I have 4-5 events before the year is out.

Clashingsoulsspell

Politicker

0

ISR

I'm back at it starting next month and I think I have 4-5 events before the year is out.

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