If the first line is wack, I'm out. In reality, I'll try to keep copy short enough that it's not longer than one scroll on a standard iPhone screen.
Ace
Arsonist
1
CEO
This is ideal. Just one scroll should be good. If you're pushing 2 scrolls on your iphone then its long
braintank
Politicker
2
Enterprise Account Executive
Send it to yourself and open it on your iPhone. If you can't see everything without scrolling then it's too long.
CoorsKing
WR Officer
2
Retired King of the Coors Knights
If it does not pass the iPhone test, not reading it. If the first line is not relevant, also not reading the rest.
SalesSage
Valued Contributor
1
National Account Manager
I would say shorter equals sweeter. If you have to scroll more than once I have lost interest. I agree with the iPhone test.
Queen_of_the_funnel
Opinionated
0
Director of Sales Development
I'm a big believer in short, sweet, and to the point. I speak like a human talking to another human and do my best to not “product vomit” on the prospect.
6 comments