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Prefect length email?

How far through an email do you get before exiting it? Asking for a friend.

๐Ÿ‘‘ Sales Strategy
๐Ÿ’Œ Cold Emailing
๐ŸฅŽ Training
5
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
If the first line is wack, I'm out. In reality, I'll try to keep copy short enough that it's not longer than one scroll on a standard iPhone screen.
Ace
Arsonist
+9
CEO
This is ideal. Just one scroll should be good. If you're pushing 2 scrolls on your iphone then its long
braintank
Politicker
+6
Enterprise Account Executive
Send it to yourself and open it on your iPhone. If you can't see everything without scrolling then it's too long.
BigMeech
WR Officer
+11
Coors Light Advocate
If it does not pass the iPhone test, not reading it. If the first line is not relevant, also not reading the rest.ย 
SalesSage
Valued Contributor
+5
National Account Manager
I would say shorter equals sweeter.ย  If you have to scroll more than once I have lost interest.ย  I agree with the iPhone test.ย 
Queen_of_the_funnel
Opinionated
+2
Sr Manager of Business Development
I'm a big believer in short, sweet, and to the point. I speak like a human talking to another human and do my best to not โ€œproduct vomitโ€ on the prospect.
4
Email Template Megathread
Discussion
10
5
How do you organize your email inbox?
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10
My email inbox is
de
+34
SalesSage , ย  deathbysales , ย  Beasthouse ย  and 34 people voted
*Voting in this poll no longer yields commission.
5
Email Glitch?
Question
12
Anyone else getting split emails?
SA
+61
BallerOfTheYear , ย  SADNES5 , ย  TheRealTommyCallahan ย  and 61 people voted
*Voting in this poll no longer yields commission.