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Product Marketing Managers

Product Marketing Managers.


Does your company have this role? And if so, maybe you can share:


What is your industry?

Generally, how do they support Sales and/or hurt Sales?


If you're a PMM:


Did you lie on your War Room application?


๐Ÿ’พ Product
๐Ÿ™ Corporate Experiences
2
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Product marketing is worse than regular marketing. Lets build personas on the bullshit messaging regular marketing will spamย 
allbusiness
WR Officer
+3
Senior Technical Business Analyst
Are personas the extent of support from your PMMs? How else do your departments or roles work together? Do they join your meetings or hold trainings on release notes, for example. 1:1s? Correlation meetings?
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
They did just take on competitive win and customer references, so we are moving the right direction. Prior to that we did not have a product release for years so what was there to market?ย 
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