Justatitle

Account Executive

Prospecting and where the WR goes to find leads

I'm curious as an AE what BDRs do now to prospect and where they find their leads and have success stories?

For me google is always a great tool for finding out about clients and what their marketing teams are doing and I go to my competitors forums to find where unhappy clients are.

I also have an account list assigned but for the most part thats garbage.

So what plans to you guys make to find new business and open up accounts?

🔎 Prospecting

10 comments

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Grimhelm

Politicker

Mid Market Account Executive

I actually use Zoominfo right now to find good companies then use linkedin to find people for the company.

BmajoR

Arsonist

Account Executive

I sell into Higher Ed mostly so for me its quite easy, every school has a directory on their website and there are forums for teachers which are gold mines. Sometimes the info is behind a log in wall in which case I will do some further digging or go to ZoomInfo

CuriousFox

WR Officer

🦊

I also use Niche dot com.

BmajoR

Arsonist

Account Executive

I thought you were being sarcastic at first until I looked that up lol.

CuriousFox

WR Officer

🦊

Lol! Me??? Nooooo....👀

Seriously it's where I go to get student count, expenses per student, student-teacher ratio, and other info.

BmajoR

Arsonist

Account Executive

Going to add that to my arsenal. Collegefactual, ipeds, and educause are my go-to info sites.

CuriousFox

WR Officer

🦊

This is good content 🔥

Rallier

Politicker

SDR Manager and Consultant

I've found that getting a list from ZoomInfo isn't fairly effective. I find a reason to reach out to somebody and build a list from there.

- Are they in a specific group in LinkedIn?
- Are they registered for a certain event?
- Did they like someones post on LinkedIn that's relevant?
- Did they write an article, appear on a podcast, or do something else
- Did they leave a poor G2 review for a competitor

Bucket these people into individual campaigns and then do your outreach

GDO

Politicker

BDM

LinkedIn, their website, economic news websites, google, the central gouvernements register of companies,…

wahmsales

WR Officer

SDR

Our clients are brick and mortar SMBs. I find them on Alignable, Google Maps, in Facebook groups, and on LinkedIn.
This week I found a lead on Alignable, booked a demo through text message and it was pitched the same day.

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Justatitle

Prospecting and where the WR goes to find leads

10 comments

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