tonysoprano

Sr. AE

Prospecting into a new industry

I have a massive "territory" which a ton of companies in our ICP that I can prospect to. nowadays it seems like personalization is really big

Any tips for targeting and doing it efficiently? I use Salesloft so any tips with that tool are appreciated

TIA

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

7 comments

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Mr.Pickles

Arsonist

Sr. Customer Success Manager

That's great to know you're exploring new horizons. My input here is:

(a.) Make sure you leverage segment data - such as historical charts, industry standards, and "what good should look like" for that new segment.
(b.) Get to know your competition and where are the sweet spots - you mentioned the "territory" is massive, is any specific area with a huge heat you'd like to tackle first?
(c.) Relevance rather than personalization - leverage relevant pains/areas of interest to be the owner of the standard and be the 1000 gorilla pound with your outreach.
(d.) Spot what your competition is lacking - so you can use a stronger approach (use your enemy's weaknesses in your favor)
(e.) Make sure you know 100000000% your ICP so you become a sniper: one shot one kill.

Best of success.

cifu

Opinionated

SDR

Don't forget the tools; use more than one tool like zoominfo + LinkedIn + seamless to gather as much data as possible

Mr.Pickles

Arsonist

Sr. Customer Success Manager

what tools are you currently using cifu?

Chep

WR Officer

Bitcoin Adoption Specialist

Adding humor to my mass email outreach is key. If they haven't responded by the time my third email goes out it will say sorry if I'm barking up the wrong tree and include a poorly drawn picture of a dog barking up the wrong tree

cifu

Opinionated

SDR

humor is key

paddy

WR Officer

Director of Business Development

Lol I'm gonna have to give this a whirl

Chep

WR Officer

Bitcoin Adoption Specialist

Booked a meeting with it today. Good luck fellow savage😎🤝🙌

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tonysoprano

Prospecting into a new industry

7 comments

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