Prospecting Poll- Marketing/SDR Sourced vs. Self Sourced

Question

At my company we have a marketing team that is actually so bad at their job its scary. They recently claimed they have a team of SDRs sending out messaging in drip campaigns but aren't getting any responses. While they have mentioned priority lists and stuff that they want these SDRs to have a larger focus on, literally nothing is getting done and 0 of their "leads" have been converted. I mentioned that I would much rather get a small list of 10-25 of the focus accounts that align with my territory to prospect into myself, since I think the personal/well researched outreach is better than throwing out random campaigns and waiting for one to stick. I believe that building a personal cadence is important, but a lot of my peers feel differently.

TLDR- do y'all prefer letting marketing/SDRs source your leads and take over once its warm or prospecting into them yourself?

Accepted Answer

Have you been told that you cannot prospect into your territory on your own? Subvert the system and do your own work.

Answer

We don't have SDR's....

Answer

How long has this been going on? Surely it can't last and be rationalized by upper management.

Answer

I mean I PREFER to have SDRs and marketing source quality leads / meetings but in reality that doesn't happen so I need to either qualify what they have or just do it myself.

Answer

I would press for more autonomy; what does it hurt them to let you try out your personalized approach while they continue spinning their wheels. I’m stubborn, will just pushback till I get some freedom. But sounds like a shitty spot to be in and a waste of time on shit leads, which would be annoying. I’m in the cloud industry too, best of luck out there!

Answer

I rely on myself.

Answer

I'd prefer to run my own business. I've worked with SDR's in the past and when they are good its great but when they aren't, well....I just prefer to do it all myself

Answer

I look at anything that comes from an SDR as gravy on top of the prospecting I do myself.

Answer

I personally think it has to be a good mixture of the two, I work in a very spoiled environment where marketing spends a bunch of money on leads, sometimes they blow, but it helps a shitload

Answer

To be honest, it's a bit of both for me. As an AE, I never relied 100% on the pipeline my SDR brought me and to be fair, the guy was responsible only for 40% of my pipeline. My partners would bring me some 30% and I was left with another 30%. Also, regardless of who the SDR reported to, I'd make sure they knew what a good lead meant to me and unless they were just aholes, I'd spend enough time with them so they'd feel part of a team with me. That kept them engaged and wanted to learn more and that usually ended up bringing me good leads.

Answer

I just started a territory role after being a BDR for a little bit. It's so much tougher to prospect on your own vs having someone do it for you. I like the ability to prospect my own leads, but I wouldn't mind an SDR/BDR sending over some every now and then.

CloudyWithAChanceOfQuota

Prospecting Poll- Marketing/SDR Sourced vs. Self Sourced

I prefer prospecting when

16 comments

CloudyWithAChanceOfQuota

Prospecting Poll- Marketing/SDR Sourced vs. Self Sourced

I prefer prospecting when

16 comments

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