Prospecting Rant

Here we go.... I've been in an outbound prospecting role for the last 6 years between SDR and AE life and I've read books, read the linkedin posts, had consultants come talk to our team, etc ad nauseam.

I've tried everything from 2-4 word subject lines, to videos, to linkedin audio, long emails, short emails, highly researched, barely researched, and it's just so painfully difficult to find anything that works.

With email/domain filtering, blocked phone numbers (on Zoominfo), and more, I'm just curious what people think actually works. I know there are so many dependent variables (is your product the de facto lead solution, completely differentiated in a market of its own, barely known, and on) but it's really exhausting to have results one day and then nothing for months. Our SDRs struggle to capitalize - so do our AEs. It seems like what works is name dropping but alas, you have to have that initial conversation to leverage that.

This is just a rant as titled. Bored of yelling into the wind with so much time spent on highly crafted notes, templates, sequences, and so forth. I signed up for this career path and while it's afforded me things I wouldn't have imagined... it's just exhausting.