JuicyKlay

Prospecting without Personalization?

Long story short, I just switched industries completely and am selling a saas solution to operations managers. I’m with a relatively new company with no clients or partners as references and the targets contacts/accounts have little to no social presence, news, or relevant info for me to gather. The only info I know for sure is our industry value props, the target contact job titles, and industry/size account to go after. How do you personalize outreach in a new territory with so little info you can gather before cold outreach? How do you stand out?

🔎 Prospecting

💌 Cold Emailing

📞 Cold Calling

14 comments

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LegacySoftware

Opinionated

Strategic Account Executive

Personalization is about understanding what your value prop actually means to the folks you’re calling.

if you are “saving them time” — understand HOW it affects their position down to a task level, how that time saved must affect them personally, understand that first - start there. Then build your script. As a recipient, and buyer from that pitch, as well as an implementer and manager of that pitch… I can say it works pretty well.

JuicyKlay

Celebrated Contributor

Thanks for the advice! This makes a lot of sense.

CuriousFox

WR Officer

🦊

Right now your way in is to use the "Hello I'm your new rep I'm coming to introduce myself on this date" or something along the lines of that.

EltonJawn

Opinionated

Specialist, Key Partnerships

Curious as to what prompted your switch and to a new industry with a company with little/no presence if that’s something you haven’t dealt with before? I guess my question is, what drew you towards your new role?

JuicyKlay

Celebrated Contributor

I wanted to something more fulfilling and impactful. Was tired of selling the same old meaningless widgets.

EltonJawn

Opinionated

Specialist, Key Partnerships

Fair enough, I can respect that

alecabral

Arsonist

Director - Digital Sales Transformation

Make it about the person and their companies instead of pitching, that might help connect

GDO

Politicker

BDM

Basic personalisation is crucial. Keep wywyn in mind. Always think about the impact your product has for them.

JuicyKlay

Celebrated Contributor

Wywyn? That’s a new one for me

GDO

Politicker

BDM

Why you why you now

JuicyKlay

Celebrated Contributor

Wow that’s legit lol thanks!

Blackwargreymon

Politicker

MDR

Right now your way in is to use the "Hello I'm your new rep I'm coming to introduce myself on this date" or something along the lines of that.

Clashingsoulsspell

Politicker

ISR

Oh you mean via mobile web? It looks good!

MR.StretchISR

Politicker

ISR

I fought this for years. Now I know the best way to cure the anxiety is keep your phone far from the bed. That way if you get up, you’re committed

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JuicyKlay

Prospecting without Personalization?

14 comments

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