Why are salespeople so scared of long sales cycles?
Long sales cycles on bigger deals are where the big money is at, everyone talks a big game in LinkedIn and social media about these but what they end up doing in their office is instead focusing on short-term gains that don't end up developing business for their employers or clients. If we leave this go unchecked, it will come to bite us all in the industry.
I worked for an entity that couldn't find good hires, amazing products but the two-year cycle for educational technology made it extremely difficult to build a team.
Is this something endemic to salespeople, or is something else missing?
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