AgentD

AE

Real Estate SaaS?

I may be making this up completely so bare with me on this one.

I am a Realtor and Real estate investor and I love everything about real estate with all my heart. But! As a youngster, I see the industry is super ancient and I'd love to be apart of something that pushes the industry forward in terms of tech, transaction speed, marketing, etc.

Okay, with all of that out of the way, is Real Estate SaaS a thing? I know about property management software and automatic mailers and stuff but where can I find the juicy unicorn stuff?

I also noticed that once I get close to super innovative real estate companies, I found they are not US based. For example SafeRe based out of Singapore. (mixing blockchain and real estate)

I really want to be apart of something great but my Google searches are just not doing it and everyone I network with just talks about marketing to get motivated leads.

pls help :) and thanks in advance.

ps: Bravado this app is amazing and has changed my life for the better!

🏠 Real Estate

☁️ Software Tech

18

28 comments

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Blueberrypancakes

Opinionated

2

Account Executive

Matterport should be huge

TheIncarceration

Politicker

0

SDR Manager

I second this!

countingmyinterest

Politicker

1

Account Executive

Prop tech is a huge field - Juniper Square, CoStar, Realpage, Yardi, and AppFolio are some of the big ones.

Reonomy is also a player in the space too.

AgentD

Contributor

0

AE

These are great but I just want to be apart of something BIGGER you know? Maybe I’m just ahead of the industry by a few years but I feel like the RE industry is just stuck in the 1990’s :(

countingmyinterest

Politicker

0

Account Executive

Those are the "big ones" in the space from what I know. Showtime is also pretty big.

CoStar is basically the FB of the ecosystem. They just buy up everything and always have jobs selling their data or their platforms.

RE industry is stuck in the 90s lmao. Most brokers and investors accept cold calls but they're still very sharp.

CuriousFox

WR Officer

1

🦊

This is an interesting vertical. I'm glad you posted this.

poweredbycaffeine

WR Lieutenant

1

☕️

What about Curaytor? Boston based RE marketing platform.

AgentD

Contributor

0

AE

Bigger!

poweredbycaffeine

WR Lieutenant

1

☕️

Bigger, what? You want to work for a bigger company?

AgentD

Contributor

0

AE

No, bigger as in a company that is looking to change how real estate is done dramatically.
Imagine if Open door offered to buy your house. They could close in 3 days and send you the equivalent in Bitcoin. All you have to do is sign a few documents through DocuSign with authentication through Face ID.
I don’t know, I completely made that up but I just want to be apart of a company where in 10+ years people say “woah they were ahead of their time in 2022”

poweredbycaffeine

WR Lieutenant

2

☕️

Sounds like you should be a founder. If there’s nothing out there that does what you want, to build it.

AnotherAE244

Politicker

1

Account Executive

Hey AgentD - The industry is called PropTech(Real Estate Saas) and FifthWall Venture Capital is a great company to review for potential companies to apply to.

My recommendation would be to review VCs that specialize in PropTech to find a ton of quality opportunities and Juniper Square might be that unicorn you are looking for.

In my experience selling PropTech into real estate, they are mostly running lean organizations and it is more of an old school way of doing business, which makes harder for them to come around to adopting/learn new software applications. With that being said, COVID definitely has pushed organizations to being much more open to procuring software.

I hope this helps. =]

WatchBro

Opinionated

0

Sales Consultant

There are some examples out there, but it’s not a very common sector. Obviously that’s not counting things like CRM’s with Drip campaigns and shit like that.
I personally sell real estate coaching services for a company, and we offer a Brokerage training program that I guess could technically be considered SaaS with some of the stuff it includes, but for the most part I don’t think there’s a lot of stuff you could really classify as SaaS. It’s too “human” of a job

braintank

Politicker

0

Enterprise Account Executive

What about Compass?

AgentD

Contributor

0

AE

Yea, I mean I was with Keller Williams to start. Soaked up ALLL of their education. (Literally didn’t close a deal my first year almost purposefully).
I understand how they are trying to enable the agents with as much tech as possible to close more deals, but then I hear about the platforms you all use for AE and BDR positions, and it feels like KW was just copying what you all have been doing for years.

Beans

Big Shot

0

Enterprise Account Executive

Unreserved is another platform to look at.

AgentD

Contributor

1

AE

Ton of competition in the discount brokerage area. Think bigger Beans! Lol

AgentD

Contributor

0

AE

You all are honestly firing me up to go start my own company!!

Gottapumpthosenumbers

Opinionated

0

Biz Dev

What do you mean by real estate SaaS? If PropTech is what you're after, there are tons of companies in the space now, with billions of VC poured into the industry every year (and growing rapidly).

B2B? B2C? Software at the transactional level? Housing? Title? REIT? Lending? Marketplace?

There are a metric shit-ton of directions that this conversation can go. For a bit of context, I've worked in Proptech for the last 7 years.

Some of the large companies mentioned by other folks here have multi-billion dollar valuations/market-caps, but you keep saying, "bigger". What exactly are you looking for?

nemix

Politicker

0

SDR

I work for a marketing tech company geared toward realtors. I find it pretty dope.

Mudmoon18

Politicker

0

Sales Manager

I'm with you, real estate needs a massive overhaul in how it's done. Seems like you should be able to sell your home the same way you sell something on FB marketplace. IMO technology should be able to completely enable a P2P buying and selling process without the need for realtors.

I think the hard part about pushing a totally radical idea in real estate is that as a seller you need as much exposure to buyers as possible, and 90% of those buyers use a realtor and would not want to support an app/process that replaces them so as an innovative seller you don't see as much demand and then sell your house for less because of it.

You almost have to start gradual even if you see the future being drastically different than it is now. Unless you're like a Zillow that has everyone looking on it all the time for real estate. That's a brand that is trusted enough and has enough marketshare that people would click a button on it to buy their house and trust that it's done by the book and sellers would be ok with it because they know the whole country is getting exposed to their home. But they're so in bed with realtors that I don't know what would happen if they started promoting replacing them.

Mudmoon18

Politicker

0

Sales Manager

Side note I don't think realtors are bad (my dad has been one my whole life), just getting less necessary with technology and in many cases add friction to the process for a consumer.

Trouble is it's so easy to get a real estate license that any schmuck can do it and then brings the perception of the whole industry down because he doesn't know what he's doing or is pushy and doesn't have the best interest of the client in mind or whatever.

NotCreativeEnough

Big Shot

0

Professional Day Ruiner

something kind of along the track you mentioned, I have a broker friend that is trying to set up a brokerage thats essentially carvana for houses. Basically what redfin is doing but better. I'm sure theres more to it than that, but in my non real estate educated brain thats the best I'm able to give 😂

MokeMateo

Executive

0

Enterprise Account Executive

PropTech is a big and growing sector with a lot of huge opportunities yet to be unlocked. The challenge is that it's one of the most fragmented major industries in the world. TAM is massive, but B2B space has a handful of big customers, and then a lottttt of longtail accounts. Doesn't mean there isn't opportunity, but a company can own like $2bn worth of RE and only have 15 employees.

AgentD

Contributor

0

AE

I want to thank every single one of you all for sharing your thoughts on this post. I’ve had a crazy week in my business which came with a pretty huge epiphany. So I decided to start my own tech company that helps first time home buyers buy their first home.
I learned that most people don’t start the process because they fear rejection and I want to help :).
I’ll keep you all updated as everything gets built. Who knows I might need a few BDR and AE’s in the future! 😉

bandabanda

Tycoon

0

Senior AE Mid Market

@AgentD have you looked into Side and Crexi?
I only know about them b/c they’re hiring AE’s right now and i got messaged. Not sure if either of these 2 fit what you’re looking for.

newsalesj

Contributor

0

n/a

Thankyou for posting this and posing this question. Im in real Estate right now and transitioning to tech sales, and appreciate the comments. keep them coming!

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