Real Talk on Cold Linked-In Messages

Let's talk Linked-In Messages. My roles is in high net-worth personal risk insurance mitigation and sales. Aka I'm a fancy insurance agent (but only in title, I'm not fancy).


Recently moved cross country so rebuilding my entire network of COIs and clients which is everyone's favorite, and my company wants me to engage cold with folks on Linked-In. Now I'm hesitant as I don't want to turn off potential COIs with a cold ask, but also have heard some success stories as well in my office.


So what is the etiquette and best approach on Linked-In? A cold ask, a follow and messaging over time to slow build, option C that I haven't thought of?


Thank you all for your insight and help!

🔎 Prospecting
👑 Sales Strategy
💌 Cold Emailing
6
CharmingSalesGal
Politicker
4
Account Executive
I've been having a lot of LI success lately by being human. I know how dumb that sounds but hear me out.

Yes, ideally you'll want to connect with someone, engage with some of their posts and then send them a messaging pitching.

But another thing you could try (and what's been working for me), is asking for time to learn about their company or their role, whatever. People love to talk about themselves.

This can however be tricky because you want to add some value into it for them which is where you'll need to get creative and figure that out. I tend to use a soft approach and share how I can help them with XYZ which usually leads to a next, more official meeting.
mastersfan
Opinionated
1
Account Executive
This is solid advice 👆
CharmingSalesGal
Politicker
1
Account Executive
Thank you!! It's been working for me and it doesn't always lead to something in the pipeline but the people I connect with tend to know people who may need a solution like my company offers. All about who you know!
personalriskisspecial
1
Personal Risk Specialist
This is really solid advice, thank you for taking the time to share and help, look forward to putting it into practice!
CharmingSalesGal
Politicker
2
Account Executive
I just had it work again this morning- my exact message was:

Thanks for connecting, NAME! I've been talking with a lot of folks in INDUSTRY about their WHAT MY COMPANY HELPS WITH and would love to learn if COMPANY shares some of the similarities I've been hearing from others. Do you have time to chat next week after the holiday weekend?

Boom, got a call booked for next Wednesday- good luck in your efforts!
personalriskisspecial
1
Personal Risk Specialist
Congrats on your success, and thanks for sharing your messaging, as I've spent countless hours staring a blinking cursor trying to find the right words. And sometime seeing someone else's verbiage is the kick i need!!
ragnarlothbrok
Politicker
2
Key account manager
the problem with linkedin is the guys out there constantly shaming sales people for there cold messages. the approach has to be tailored to each individual contact 
Law
Personal Narrative
2
Head of Business Development
Be real, be interested in them and what they do, forget the fluff it doesn't work on Linkedin
CaneWolf
Politicker
2
Call me what you want, just sign the damn contract
Rather than trying to pitch, you might want to consider asking if people are aware of your services in the first place. Engage them in a discussion and potentially educate them.
personalriskisspecial
0
Personal Risk Specialist
You know this is a great perspective, and I honestly didn't think of it. We get so immersed in our own expertise, I am definitely guilt of assuming other people understand the depth and variations of my offerings and what sets me apart for a traditional insurance agent/broker, but why would they, they don't do what I do all day, just as I don't know what sets other industries apart until someone mentions there is a different, and sometimes better for me, way of doing it. Thank you so much, this really was a great moment of realization you helped me have :) 
GDO
Politicker
2
BDM
Just be curious and start a conversation with them. 
personalriskisspecial
0
Personal Risk Specialist
Have you had more luck starting the conversation with a direct message or through comments on a post that connects? 

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