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Real talk: whatโ€™s your demo to closed won ratio?

Itโ€™s been said by the powers that be *cough Sahil Mansuri cough* that top reps are closing 70-80% of all prospects at the demo stage.ย 


If hearing that stat made you feel ๐Ÿฅด this one's for you. But really, this is for everyone...you're lying if you say you don't want to close 80% of your demos. Plus the article is like the Cliff Notes version of itself, thereโ€™s literally only 1 step.


Now thatโ€™s good soup.


Discover the secret sauce of Mastering the Demo, a masterclass by ๏ปฟ@sahil๏ปฟ, in Bravado Academy.

https://bravado.co/academy/sales-demo Bravado Academy | Mastering the Demo The top sales reps in the world are experts at running an ironclad demo that virtually guarantees them a very solid chance at closing the deal. If you are all the way to a demo (past prospectings, qualification, needs analysis), then you should know this: top reps are closing between 70-80% of all prospects at this stage. Over 17 months and nearly 120 demos, I once closed 102 of them. Think thatโ€™s impossible? Itโ€™s actually not even that hard...once you know the secrets. Read on.
๐Ÿ“ฃ Demos
๐Ÿ“š Resource
28
TheNegotiator
Politicker
+7
VP of Sales
Depends on the sale.
.
Towards the end of my Door-to-door career I had a literal 96% close rate. That was B2C and a highly incentivized sale for the customer, but it can be done.
.
Iโ€™ve never been anywhere close to that in SaaS though.
Avon
Politicker
+7
Account Executive
Curious because Ive never done Door-to-door. Do you mean that 96% who you knocked on and talked to bought, or of the one's who let you go in their home and give a whole sales pitch to?
TheNegotiator
Politicker
+7
VP of Sales
I was referencing demo stats, so 96% of people who let me in the door.

That being said, my get-in-the-door stats were 90%+.

I had that shit down to a science.
Show 1 more replies
Wa
WallStreetCasino
Valued Contributor
+2
Regional Sales Manager level 87
I didnโ€™t read the article or the comments. Just assuming the logic is โ€œstop doing demos for unqualified buyers.โ€
ExtremeVibeChecker44
Praised Answer
+2
Inside Sales
How else am I supposed to artificially inflate my pipeline
sa
safetysteve
TSM
Management wants us to open up an obscene amount of opps each week so I do that and that drives the ratio way down since most arenโ€™t as qualified as Iโ€™d like. So 40% likely with this methodology but Iโ€™m 7 months in where Iโ€™m at with long sales cycles so weโ€™ll see.
Previously in a different job doing it my way, creating qualified opps, Iโ€™d close 85 - 90%.
Takeaway: The Methodology Iโ€™m in now doesnโ€™t change the revenue number, just creates more bullshit for the sales rep
ExtremeVibeChecker44
Praised Answer
+2
Inside Sales
I've got quite a few bs demos / discos because management likes to see stats.ย 
braintank
Politicker
+7
Enterprise Account Executive
What about when have to do the same demo to 5 different teams at a company?
funcoupons
WR Officer
+12
that's queen coups to u
Drink.
Diablo
Politicker
+7
AE
I would record one demo sessionย  and share it with other teams.
ju
justatopproducer
Politicker
+4
National Consultant
Agreed, i was just going to say id hit record and send away.
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MCP
Valued Contributor
+4
Sales Director
We are in the mid 80s as an industry leader. Not SaaS yet, but headed that way with a new subscription model.
ventox35
Politicker
+7
Director of Business Development
I'm at about 60-65%. And I sell a kia in a world of lexus's! 80% sounds lovely!
ne
nemix
Catalyst
+4
SDR
Fuck Kia and Hyundai lol
Epad
Snr Business Development Executive
In Ireland/UK market in 2020 - 70-75%

US 2021 - 15%ย 
I_LOVE_WINE
Old School Bravo
+1
Enterprise AE
It has fluctuated over my career, lower % at the startups I have been at, higher % at the more mature and well known companies.ย ย 
MsTech
Executive
+8
Business Development Executive
In reference to another thread about "subtle bragging" (to close deals)... I can close six figure deals for ERP software, without doing demo's. I know those in the SaaS world are "required" to demo - Been there, done that... But, simply said - there are other ways to sell software.ย 
Archie
Executive
+2
Account Executive
I sell a relatively expensive SAAS solution and have a 50% win rate. Our product has strong name recognition
Donutpanda
Contributor
+2
Enterprise Account Executive
Maybe for smb no way for enterprise
19
If the AE manager closed / won your deal on SFDC...
Question
26
How serious is this?
+169
MsTech , ย  brrr , ย  BigBentos ย  and 169 people voted
*Voting in this poll no longer yields commission.
4
How many demos before closed deal?
Question
12
number of Demos before closed deal?
Ca
jb
+30
Cash , ย  Epad , ย  jbeezy ย  and 30 people voted
22
Track closed won opportunities
Question
37
How do you track your closed won opportunities?
+171
MsTech , ย  DBook , ย  inbravado ย  and 171 people voted