tonysoprano

Sr. AE

reconnecting with old opps

Savs -

At this company for 6 months and there are hundreds of closed lost opps in my CRM from reps before my time that are no longer here.

What are some ways of messaging (emails or calls) that you've used in attempt to gain some traction back and at least get reconnected?

TIA

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

13 comments

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funcoupons

WR Officer

👑

I think this totally depends on why it was closed lost and timing.

If we lost the business because the rep shit the bed it's going to be a completely different conversation than if the deal fell through due to internal issues on the client's end.

inboundsalesrep

Politicker

SDR

Hey I've seen you and (blank) had a brief conversation about (whatever the notes say) id love to follow up and reconnect if you had some time this month. Then if they say its still not the right time ask when, then just say you can be the point of contact from now on. Op died for a reason so address the situation and don't spend too much time on it.

someoneinsales

Tycoon

Director of Sales

If you are at a start up that has matured it’s product, this is my go to. Hi (insert name), I noticed you had spoken to (old rep) in the past and had discussed x, y and z. You mentioned x was an important initiative. Our product has matured a lot in this area since we last spoke. Would you be open to reconnecting and seeing how this might better align to your goals and initiatives?

BmajoR

Arsonist

Account Executive

I'm going to use this all day long, thank you.

someoneinsales

Tycoon

Director of Sales

Response rate is high! Sometimes they respond with I went another direction which either allows you to try to dive in deeper or qualify out and focus your time in more productive areas.

BmajoR

Arsonist

Account Executive

It's perfect because that is the exact scenario I'm in, product has matured tenfold in just a couple years and we are giving the big dogs a run for their money. They laughed at us 4 years ago now they want to buy us out.

someoneinsales

Tycoon

Director of Sales

Wish I could throw a Fire emoji on this! Get em! 🔥

tonysoprano

Big Shot

Sr. AE

hell yeah

AnchorPoint

Politicker

Business Coach

Be straight forward: Old contact is gone, saw this info from before, what happened and how can I help you?

uncorpse

Politicker

Sales Development

I would review all the previous interactions as well as notes and based on that try to make a relevant approach with an added value.

Rupert_Pupkin

Contributor

Account Executive

Context is important, but pricing changes or product updates that related to the closed lost reason are typically the best way to reengage.

softwaresails

Politicker

Sales Manager

Totally depends on why it’s a lost opp. But in my experience, the best way to resurrect a lost opp is simply calling it and finding out what kept them from moving forward the last time they looked.

Beans

Big Shot

Enterprise Account Executive

Call, don't email.

Chat about the the problems for the original notes, build a little rapport and ask if anything has changed on their side, if nothing, talk about what value has increased on yours.

If it goes nowhere, move on and touch again in a couple quarters.

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

tonysoprano

reconnecting with old opps

13 comments

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