Remeber when Outbound was Dead?

Anyone else remember that time Hubspot and others claimed that outbound sales andmarketing were dead and the future was inbound? Because I do. I was working for a competitior at the time which was more focused on outbound than inbound while they kept posting blogs about outbound being a relic of the past.

I came across one of their job applications lately which includes questions on whether you currently source more than 70% of your leads from outbound and what strategies you use.

Anyone remember any other big u-turns? I can see a few apearing in the future with all the hype around replacing SDRs with AI.