The War Room
Question
Post

Replacement for the word "demo"

Almost every software company uses the term "demo" in their sales and marketing collateral.


Go to a software's site and you'll have a "book a demo" CTA.


Curious, has anyone had different results not using the word "demo"?

πŸ“£ Demos
10
rekled
Opinionated
+2
Strategic Account Executive
[Product Name] Day in the Life

[Product Name] Walk-through

[Product Name] Introduction
HarryCaray
Notable Contributor
+14
Regional VP
stealing these.Β  Thank you!
madamwalker
SDR Manager
product tourΒ 
Beans
Politicker
+7
Account Executive
Oh I like this.

CorporateNo
Treasury Sales Executive
Product tour is the way to go! I still throw in 'demo' here & there as that's what buyers are used to hearing.
LordBusiness
Politicker
+8
Chief Revenue Officer
I've seen test drive, guided tour, in one case "adventure"Β  - a lot of companies are using "active language" these days in their calls to action like "see it in action" or "take a tour now"Β 
OpalTiddyChurger
Arsonist
+10
Funbags Enthusiast
I always use "introduction" instead of demo. Asking for an introduction vs demo seems to disarm them but I'm probably making that up in my headΒ 
JuicyKlay
Politicker
+9
AM
Same - intro always worksΒ 
HarryCaray
Notable Contributor
+14
Regional VP
this is a great topic.Β  Never even considered it before, but it's such a great idea.
curd
Opinionated
+3
AD
Product tour all day baby
Spade
Arsonist
+5
Global Business Development Manager
Amazing post.
CuriousFox
WR Officer
+12
Senior Account Executive
Tour, presentation, or...

Extravaganza πŸ₯³
Money
Valued Contributor
+6
Director of Enterprise Sales
Personally a fan of "solution overview".Β 
thepiedPIPEr
Enterprise Account Executive
High Level OverviewΒ 
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Extra call with BDR, AE, then maybe an SE for more discovery, then a demo after we talk inflated price first. Too long?Β 
rafrank
Sales Engineering
Product tour, product overview, walkthrough, feature overview.Β 

A full "demo" can be seen as a commitment, but a "walkthrough"/"tour" lowers the barrier to entry from our initial testing.Β 
mistamor
Contributor
+4
VP of Sales
'walkthrough and tour' seems less tailored - wonder if there's a way to make it sound more tailored
Salespreuner
Big Shot
+11
Regional Sales Director
Let's help each other through a new discovery!
34fifty
Valued Contributor
+5
Team Lead
I say, Lets catch up so that I could give you a hands on experience of our platform. I feel the word demo throws people off.Β 
JuicyKlay
Politicker
+9
AM
RundownΒ 
4
Did a couple discovery meetings, sold the value, gaged interest, submit proposal ----> GHOSTED!
Question
14
3
Slides on a discovery call
Discussion
11
Do slides on a discovery call decrease success rates?
gg Ae
+36
sugardaddy , Β  ggd1002 , Β  AessK Β  and 36 people voted
*Voting in this poll no longer yields commission.
22
Declining a demo request without a disco
Advice
21