responding to a "no"

If you are prospecting into a big account with lots of layers and stakeholders, and you get a response from just 1 of them with a "No thanks," HOW do you keep on going?

Do you address the other person's "no" in your prospecting to another stakeholder? "Sally said she wasn't interested, wanted to get your perspective on whether this might be of interest..etc"

curious what plays you've run to navigate this scenario

EDIT: I meant to ask the question, "HOW do you keep on going?"

🔎 Prospecting

👑 Sales Strategy

11 comments

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coletrain

Politicker

Account Executive

From just one? Absolutely keep prospecting into the account and just remove that person from the efforts until/if necessary. That person might not be a right contact anyway

ventox35

Politicker

Sales Leader

just one. planning to keep prospecting, just curious what different approaches there are to it

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Don't mention the no, keep outbounding to others. If you're working with a lot of divisions, departments, and people, it's entirely possible one of them is not involved or isn't interested.

jefe

Arsonist

🍁

I'd even say it's probably inevitable. Your messaging/value prop won't land immediately with everyone.

Build a use case for the person who has interest, and dig deeper so you can then appeal to the department that has the person that said no.

Gasty

Notable Contributor

War Room Community Manager

100% correct!! What if they wrote it just to get you off their back. The decision maker might feel different, but here you are, giving ideas to them that NO is an option.

Revenue_Rambo

Politicker

Bad MFer

I take the approach of triangulation on bigger accounts.

Want to get to a VP? You need to come with a perspective. To get that have conversations with 3 Directors. Before you get to those directors have conversations with 3 people under their department.

Ultimately it’s an information game.

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Oh yes, great point! Always keep asking questions and learning as you go.

DataWrangler

Fire Starter

Sr. Account Executive

It ain't selling until you get your first NO

FoodForSales

Politicker

of course there will be people who aren't interested. Its because their interest &/or metrics doesn't align with what you sell. Move forward and work with the people who will buy from you.

dualaces123

Opinionated

Account Executive

I mean don't do this:
"Sally said she wasn't interested, wanted to get your perspective on whether this might be of interest..etc"

But yes, of course you're not going to quit because you get a random no. There's no way your offer is going to land with every single person you talk to. It might be outside their scope, bad timing, something completely unrelated to you, etc.

CuriousFox

WR Officer

🦊

Go on to the next contact.