Hi Sales Savages,
An official Bravado welcome to the year 2024! If you’re new around here, you’re just in time for Revenue Recap 2024.
Each year, Bravado conducts a massive survey across our entire exclusive sales community of over 104,000 companies and 450,000 sales leaders to generate real-time insights about the tech industry. These findings are hot off the press, so hot that Bravado is usually first to make the call - just as we rightfully predicted massive sales layoffs back in 2022 in the middle of a bull run.
With 2022 being the year that a recession caught everyone (but Bravado) by surprise, and 2023 being a choppy year to sell anything - you’re going to be surprised to see Bravado’s predictions for 2024.
In this Revenue Recap, you will find:
- A painful recap of 2023
- The impact of 2023 on sales teams everywhere
- Changes in sales hiring and compensation plans for 2024
Spoiler alert: Companies cannot afford to just focus on profitability and survival anymore; the best companies are already rapidly hiring and accelerating their GTM efforts.
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