RevOps v. Sales Enablement v. Sales Ops

I feel like people might come at me for this one but even after Corp magically figuring it out on LI /insta (wherever it was) not long ago, I'm still having a hard time with this. I come from the HCM/ payroll world (many lifetimes ago) and there was sales and sales ops...and ocasionally sales admin. but that was it.
I'm in the startup world now and everyone keeps talking about how we need RevOps and sales enablement but no one can give me a clear definition on what those roles even do. 
are these just new fancy titles for what used to be sales ops or is it really something new and different?

RevOps v. Sales Enablement v. SalesOps

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☁️ Software Tech
📠 Startup
13
Gasty
Notable Contributor
3
War Room Community Manager
Exactly same shit a.k.a. CLUELESS
YoursTruly
Politicker
3
Account Executive (SaaS)
Sales Enablements focus is enabling sales - onboarding, training, managing sales content. They are there to help sales improve their craft alongside the companies shifting pnp and strat. 

Sales Operations sole focus is on how the sales team operates. Process optimization, tech stack, metrics, incentive. For sales only. 

Revenue Operations focus is on how the entire revenue team operates (Sales, Marketing, Customer Success) 

A lot of companies, especially is SaaS, are moving away from fragmented operations teams where marketing ops and sales ops have their own disparate initiatives. I personally believe having a really strong CRO and Rev Ops team behind them creates a stronger GTM team. More and more companies are looking for consolidated platforms and more closely aligning their Gen Demand/Field Marketing teams with their sellers. I can think of a ton of companies who's SDR's role up to Marketing instead of Sales. To do this well, you need someone looking at the bigger picture, not just their department. 


CatMom
Politicker
3
Account Executive
Best explanation so far! Thanks. This makes a ton of sense!! The way our company is structured, it would make wayyyy more sense to have our SDRs roll up to Marketing. They’re so focused on MQLs it makes no sense to me 😅 so yeah I think we’re about to hire a VP of Revenue. Wouldn’t be surprised if they went this route and probably for the best!!
CuriousFox
WR Officer
2
🦊
Seems the same to me? They wear many hats.
butwhy
Politicker
2
Solutions Engineer
They should be completely different, but I have never been anywhere that did either well. SEs usually end up having to be defacto Sales Enablement themselves. 
CatMom
Politicker
1
Account Executive
Haha yeah our SEs are basically salesforce admins right now 😂
Justatitle
Big Shot
2
Account Executive
They usually all funnel under operations and I think the titles may make a difference in pay revops sales ops is the same shit enablement can be a little bit different but that’s just my opinion 
SaaSyBee
Politicker
2
Founder
At our company, RevOps is the overarching team and then we have someone focused on Sales Ops underneath and another person focused on Marketing Ops and another person focused on CS Ops. Sales Enablement is a totally different team that provides non-tech resources for sales reps (slide decks, sequences, etc.)
CatMom
Politicker
3
Account Executive
Interesting! The past 2 companies I’ve been at both had marketing doing all of this “enablement” stuff. And the company before that had it fall under Sales Ops 😂
SaaSyBee
Politicker
1
Founder
Oh, I've worked somewhere that had marketing doing enablement for sure. That was a seed round company. Now I'm at a Series B and there's (more or less) someone for every job. We still are a bit startup-y in that people don't stay in their lanes, but the org structure is a bit better haha
jefe
Arsonist
1
🍁
Different spin on the same stuff, I think
TennisandSales
Politicker
1
Head Of Sales
they should be different. 

but until your org gets to a certain size, it doesn't make sense to have ppl in these specific roles. 
braintank
Politicker
1
Enterprise Account Executive
RevOps and SalesOps are usually closer (back office, finance, deal desk) while sales enablement is more training and onboarding.
CatMom
Politicker
1
Account Executive
Makes sense. I guess one of my previous companies just used sales ops as a catch all because they basically did all of this plus salesforce admin!
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Maybe not 100% the same, but like 95% the same.
ABX
Opinionated
1
Account Executive
Listen, you sales apes: it's about "closing the sales execution gap" and that means you'll each be executed one by one until revenue improves.

Thanks for attending my RKO.
CatMom
Politicker
1
Account Executive
Thank you. Thank you very much 😅
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