Routes for personalisation

Fellow savages,


Would be really interested to hear how everyone goes about their personalisation/research for cold emailing (or any form of cold outreach to be honest). Especially intrigued to hear how this differs across size of company/deal, seniority of decision makers, public/private companies etc.


A few of my go-to channels:

  • Careers pages - are they recruiting any relevant job titles, what roles do these jobs have (can I guess what their business priorities are from this)
  • Annual reports - only if, a) the company is public and b) the persona is senior enough to actually know and care about strategic goals


My preference is to personalise to the company rather than person unless there is something I can easily use on their LI profile. Going digging for social media accounts takes too long and may come across as stalker-ish.


Thoughts?

🔎 Prospecting
💌 Cold Emailing
😎 Sales Skills
5
CuriousFox
WR Officer
1
🦊
Company research first. Then I deep dive into the contact.

I haven't considered looking into the Career section. Thanks for teaching me something new. 
Kinonez
Celebrated Contributor
1
War Room Enthusiast
I do company research where I can pinpoint a common pain in the industry and what we offer to solve it. Throw a success story and ask if they want to hear more.

I rarely use the prospect’s personal information, it works for sure! It’s just that the service I sell goes super well with the industry’s pains. 
TechItEasy
Contributor
1
Account Executive
I like this, I've found that my hit rate using company research skyrockets when I take a stab at a hypothesis e.g. "I saw X which usually means A,B,C" followed by a probing question related to the pain point.

By showing an understanding of their business/industry they're so much more likely to respond even if your "A,B,C" guess actually misses the mark.
Kinonez
Celebrated Contributor
0
War Room Enthusiast
I've also found that it works wonders, use it in my very first email, it's actually my trigger! 
Queenofsales
Politicker
1
Senior Recruitment Consultant
Crunchbase is good, everything is all in one place such as CEO, funding and always has a news channel. You do have to pay but I find LinkedIn pages of the companies is good to follow to keep in the loop/connect with the CEO. 
GDO
Politicker
1
BDM
Finding an article in a magazine, using one of their quotes works wonders. 
TechItEasy
Contributor
0
Account Executive
Makes a lot of sense. 

What sort of subject line, "Your article in XXXX"?
GDO
Politicker
0
BDM
Exactly 
MoeZ111
Good Citizen
0
Global Director, Business Development
Youtube, Magazines, Financial Times, Podcasts, anything that shows you invested more than 20 seconds on Google. Every time I went "I was listening to the podcast episode with you and really liked how you said..." I feel like the prospect must have felt bad for me listening to them for 20-30 mins. Usually got the meeting 😂
TechItEasy
Contributor
0
Account Executive
100%, conversion is insane with stuff like this! Shame more people don’t go on podcasts 😂
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