Fellow savages,
Would be really interested to hear how everyone goes about their personalisation/research for cold emailing (or any form of cold outreach to be honest). Especially intrigued to hear how this differs across size of company/deal, seniority of decision makers, public/private companies etc.
A few of my go-to channels:
- Careers pages - are they recruiting any relevant job titles, what roles do these jobs have (can I guess what their business priorities are from this)
- Annual reports - only if, a) the company is public and b) the persona is senior enough to actually know and care about strategic goals
My preference is to personalise to the company rather than person unless there is something I can easily use on their LI profile. Going digging for social media accounts takes too long and may come across as stalker-ish.
Thoughts?
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