Running multiple sequences/cadences; does it work?

Hey yall (talking to you other sad sap SDRs out there)


Does anyone have experience running multiple sequences, but one being used for prospects that interact more with your emails and content, where 1 is just more automated?


I know that might not make any sense but the use case here would be that you're selling into a territory that is fairly unaware of your product and service (no clue that it's even a thing); you have reference clients that have an identical use case in a different area (so putting them in a more focused and more personalized sequences) compared to a group where you might not have as strong of a use case but don't want to waste your time talking with individuals who might have no apatite to engage in something like this (more automated sequence, less personalized touch points)


However prospects can be moved up into the more personalized sequence if they have more interactions with emails and seem to be somewhat engaging, but if not they're staying into the more automated sequence.


Has anyone done something like this and seen good results?


thanks in advance

-- a guy whos trying to hit quota

🔎 Prospecting
👑 Sales Strategy
👨‍🌾 SDR
8
poweredbycaffeine
WR Lieutenant
4
☕️
This is all possible, but even easier with technology. What tech do you have available?
the_sonk_master
Opinionated
1
Account Manager
That's the nice thing we've got a very solid tech stack with Outreach, Gong and Salesforce; thinking a more automated email heavy sequence but having call tasks being created after 3+ opens; once that happens I move them to the more personalized manual approach. Is that a best practice that you use with your team?
BmajoR
Arsonist
1
Account Executive
Smart move getting Gong. 
AssistantToTheRegional
Politicker
1
Enterprise Account Executive
Re: Calls on Opens. That's a standard best practice and fine. More and more people are starting to de-couple call steps from sequences. I would say run the first email personalized, then set it to "star" on open 3x and then call your "all stars" whenever you have time.
the_sonk_master
Opinionated
0
Account Manager
Ahh that makes a ton of sense; this is going to help me save a shit ton of time; thank you!!
hh456
Celebrated Contributor
2
sales
Yes! We very simplistically have three funnels that target different levels of entry.

-Front desk - middle management - c suite

Those are broken up into three different audience workflows also.

- prospects
- deals in progress
- clients

It helps and you can do a lot of unique content delivery to help each level, in each part of their cycle, with multiple sequences.
the_sonk_master
Opinionated
0
Account Manager
That makes sense, I like it; thanks!
Beans
Big Shot
1
Enterprise Account Executive
It does for me.

I like to tweak value messaging for VP's and C's relative to Mgr's and Dir's.

I also put the higher value folks in a call every day list until I get through. 
the_sonk_master
Opinionated
0
Account Manager
Awesome, appreciate it Beans!
HappyGilmore
Politicker
1
Account Executive
100%, I've done it before to where I'm running 2 or 3 different sequences at one time to see what works and depending on who I'm reaching out to, but its worked for me to have multiple running. 
CuriousFox
WR Officer
0
🦊
I need to tweak my process.
Cyberjarre
Politicker
0
BDR
AE is a better route for money. It will also allow you to transition into more roles since you have closing experience. Plus it’s more fun than managing for now
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