salesnerd

Head of Growth

SaaS sales terminology glossary

I'm working on a SaaS sales terminology glossary for new hires/non-salespeople at my company.

Here's what I have so far (I'll be adding definitions of course)... what else should I include?

Also, poll included, would you find this valuable if you were new to sales?

SaaS

B2B

B2C

B2BC

Sales

ARR

MRR

ACV

TCV

Quota

Commission

Bonus

Accelerators

Round robin

Territory

CAC

LTV

Discovery call

Demo

Edited to add:

SDR

BDR

MDR

ISR

D2C

B2G

TOFU

BOFU

CTA

CTR

Would you find a glossary of sales terms helpful if you were new to sales?

Attached poll

Yes No

*Voting in this poll no longer yields commission.

📚 Resource

🤷‍♂ Poll

34 comments

Sort by:

DaveFromCollege

Notorious Answer

Account Executive

I was so lucky that with my first internship, I was handed a binder full of industry and business terms/acronyms. 5 years down and I'm still using it here and there.

salesnerd

WR Officer

Head of Growth

Oh dang, that's amazing. When I worked for a F500 company, it seemed like every other day I was like "wait what does that acronym mean?!"

Trinity

WR Officer

BusDev

Same here, with >300 acronyms on file (just crazy)

DaveFromCollege

Notorious Answer

Account Executive

Yeah, even with the cheat sheet I still had that every day. Doesn't help that it was healthcare and they have a ton of industry jargon

fuzzy

Notable Contributor

CMO (Chief Meme Officer)

POST. IT.

DaveFromCollege

Notorious Answer

Account Executive

Most of it is Healthcare! Also the PDF is maybe proprietary. So not sure if I can :(
Gonna err on the side of caution, sorry

DaveyDimes

Acclaimed Answer

Account Executive

Would be much more helpful to provide a list of common terms related to the product or industry. i.e CSV, API, OCR, stuff like that. That will help a new rep/SDR learn the language. At least then they can pretend to know what they are talking about when engaging prospects.

Nard_Dawg

Member

Specialty Sales Manager

This is where I think newcomers would find the most value. Some of the organizational terms are cross industry and can be found everywhere, but overly technical terms can be a nightmare. A glossary of what the acronym is plus a sentence in layman's terms would minimize worthlessness

DaveyDimes

Acclaimed Answer

Account Executive

100%

fuzzy

Notable Contributor

CMO (Chief Meme Officer)

shheeeittttt PLEASE. I'm still learning acronyms.

Trinity

WR Officer

BusDev

D2C, B2G, TOFU/BOFU, CTA
My team subscribes to learntechterms.com

salesnerd

WR Officer

Head of Growth

This is cool! Subscribed.

SalesGal

Politicker

Account Executive

If possible, it would be cool to have the meaning of different sales titles. For example : SDR, BDR, AE, ISR, etc.

fuzzy

Notable Contributor

CMO (Chief Meme Officer)

Sandwich Delivery Robot, Bread Dough Rake, Actually Eggs, Icky Sandwich Roll

salesnerd

WR Officer

Head of Growth

Well yeah, duh.

SalesGal

Politicker

Account Executive

Thanks so much @fuzzy This is soooo helpful ! ;)

salesnerd

WR Officer

Head of Growth

Good call! I'll add that now, thanks.

CadenceCombat

Tycoon

Account Executive

Here's a good basic reference: https://www.yesware.com/blog/b2b-sales/

Salespreuner

Big Shot

Regional Sales Director

It will come handy for sure. Thanks for bringing it up!

Incognito

WR Officer

Master of Disaster

Omg, @funcoupons , @ATLSalesQueen - we need to do one for insurance 😂😂😂

how many pages do you think it will take?

funcoupons

WR Officer

👑

Oh lord, multiple...I'm still learning new acronyms on a weekly basis.

ATLSalesQueen

Contributor

Sales Consultant

@Incognito @funcoupons LOL we’ll need a whole freaking textbook with how many acronyms we use in our world

wHaTyAgOtCoOkInG

Catalyst

Solution Consultant

Is CAC the same as CAQ? Will there be a synonyms section?

salesnerd

WR Officer

Head of Growth

CAC = Customer Acquisition Cost
What does CAQ mean here?

wHaTyAgOtCoOkInG

Catalyst

Solution Consultant

ok its the same thing

slaydie

Big Shot

Account Executive

Yeah we say CAC for Customer Acquisition Cost

SalesPharaoh

Big Shot

Senior Account Executive

100% i recall making a whole post asking for the meaning behind acronyms...

CadenceCombat

Tycoon

Account Executive

A lot of this is really just a quick google search away.

CaneWolf

Politicker

Call me what you want, just sign the damn contract

To the points other people have made, we as a collective could break this down by industry (retail/ecommerce would be pages on its own) and do universal terms v industry specific terms.

I also saw TOFU and BOFU as acronyms for the first time literally this year. So yeah, love that you did this.

Venkat

SDR

FOMO

Derpfrickinvalu

Arsonist

Account Executive

Add pipeline to the list maybe?

Beans

Big Shot

Enterprise Account Executive

Absolutely, we do this as well with a company specific list for our software as well as industry targets.

FeedTheKids

Politicker

Solutions Consultant

This would have been useful a few years ago when I was just getting started.

Not sure the experienced sales crowd in WR need this, but nice resource to have for new reps/SDRs to reference...

CuriousFox

WR Officer

🦊

Hell yeah I find it helpful!

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

salesnerd

SaaS sales terminology glossary

Would you find a glossary of sales terms helpful if you were new to sales?

34 comments

Related posts

Anyone NOT in SaaS sales?

SaaS Startup First Sales Rep

SaaS sales reading?