W
W

Warrior1808

Account Manager

Sales AE vs Marketing

When you close a deal, lead was generated by AE -> cold email sent by AE - > Proper relationship was established by AE and presales -> Contract was closed by AE worth of 2 Million Dollar.


when marketing team tries to share the credit for this deal. What you will do ?

๐Ÿฐ War Stories
6

12 comments

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salesnerd
WR Officer
2
Head of Growth
I would try to figure out why they're taking some credit for it. Have a paper trail proving that you did the cold outreach, got the demo, closed the deal.

Usually marketing is trying to take credit because they feel like they had some influence on the deal... what you mentioned I don't understand how they'd have a leg to stand on here.
Warrior1808
1
Account Manager
During felicitation it happened, when management was congratulating the AE and presales.

marketing Manager stepped in and conveyed " It was honored that my team had helped the ground sales to make this deal happen as a single team"

and we were left in a awestruck position, couldn't shout "what u guys did" with over 700 participants over meeting.


Thoughts to handle this kind of awkward situationย 
CuriousFox
WR Officer
0
๐ŸฆŠ
Did you happen to use any of their collateral?ย 
Warrior1808
0
Account Manager
Nope!
ilovemondays
Executive
0
Senior Account Executive
Just laugh out loud mate.

You and all your buddies.

As sarcastically as possible.
YoureMuted
Executive
1
Regional Sales Director
Laugh
MartyFr
Contributor
1
Account Executive
Marketing ppl do a lot of background work educating your customers, organizing events, building your presentations. For all that reasons I think they should somehow be recognized when a deal close.ย 
I'm tired of the "Marketing doesn't help my sales / Sales ppl don't take care of my lead properly" thingy.ย 
Sales is a team work.ย 
ilovemondays
Executive
0
Senior Account Executive
That's the ideal, the motto.

It happens only 5% of the time.

We should strive for it though.
Maximas
Tycoon
1
Senior Sales Executive
I guess it should've been pre-assigned already as per your company's policy and any other company I do believe, who will get what by doing which...??

So I guess you could check the head office to see if their request is valid or not.
ilovemondays
Executive
0
Senior Account Executive
Yeah your CRM must be jinxed for this not to happen.

No amount of revenue attribution will stop your Director from being a crook and a jerk though, so maybe, hire better?
goose
Politicker
0
Sales Executive
Give them the credit. ย They probably sent a white paper. ย Either that or the prospect signed up for a webinar.
ilovemondays
Executive
0
Senior Account Executive
You will smear their face in this post, in a massive slide, in every salesperson's background, and plaster it on the wall:
https://bravado.co/war-room/posts/is-sales-development-more-of-a-sales-function-or-marketing-function/comments/355234

P.S.: Tossing shit into their computer's fan port is also another valid approach.

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