How would you go about structuring a comp plan for SDRs and AEs in a B2B SaaS company where ACV is ~$1,200 / ARPU ~$100?
Any help would be much appreciated.
artemvee
Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 / ARPU ~$100
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I built the sales and rev function of a startup with identical metrics. We paid the rep $100/deal on closing, $100/deal if they were retained for 90 days. Total was $200/deal, which fit nicely in our CAC margins.
Thank you for your comment, really appreciate it! Do you mind sharing the process of how you got to this formula? I'd love to know what were your CAC Payback period and LTV:CAC ratio metrics when you rolled it out.ย
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