Do you have one at your org? How seriously do you take it? What puts a prospect or account on that list?
At my company, anyone who "unsubscribes" from our emails (since regulations require this as an option I guess) cannot be contacted for 2 years.
I have gotten many meetings from calling these folks off the record because I'm pretty sure no one remembers me a month after unsubscribing from marketing emails. At another company where I was an SDR, it was a free for all unless they complained to our sales leadership or a rep working that account requested they be added.
Curious what this process looks like in other orgs!
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