This is a tough one for me. I have met outstanding sales enablement folks with fresh ideas that almost always got ignored. For the most part, the ideas followed proven sales methodologies, then why were the sales team not engaging with them?
The conclusion I came up with was: The sales team doesn't respect
the sales enablement team for a simple reason.... they had never sold before,
not even held an SDR role in their career. In other words, they cannot relate
to my challenges as a seller; how can they provide me solid advice that they have
never executed on the job.
I would love to hear everyone's thoughts on this.