The War Room
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Sales Enablement - Do the members of any Sales Enablement team need to have prior selling experience?

This is a tough one for me. I have met outstanding sales enablement folks with fresh ideas that almost always got ignored. For the most part, the ideas followed proven sales methodologies, then why were the sales team not engaging with them?

 

The conclusion I came up with was: The sales team doesn't respect

the sales enablement team for a simple reason.... they had never sold before,

not even held an SDR role in their career. In other words, they cannot relate

to my challenges as a seller; how can they provide me solid advice that they have

never executed on the job.

 

I would love to hear everyone's thoughts on this.

3
sales7
Politicker
+5
Sales Enablement Manager
As a sales enablement manager myself, sales experience is 100% crucial. I need that experience in order to do my job properly. 

If you have a sales enablement team with no experience in sales they may as well be marketing.
DwightsEgo
Politicker
+3
BDR Manager
agreed- I think something important to remember is getting the buy in from the sales team particularly new sales hires. If they dont see the enablement folks as "one of them"....it can be an uphill battle moving forward  
MrMotivation
Politicker
+4
Sales
100% I think they do. How can they know what will be effective in enabling sales people if they have never done it themselves?

1
Product Team and Sales
Discussion
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