ventox35

Sales Leader

SALES PLAYBOOK (any examples?)

We are creating a sales playbook to distribute to our reps for 2022. We had one for 2021 but it was only for 2 reps and turned out to not be the most functional.

Anyone have good examples they've seen of a playbook? Who have you seen that has functional playbooks that help reps crush it? can you share examples without outing yourself?

What are some things you'd like to see in your playbook?

Sales Playbook. Need it?

Attached poll

Heck yea Not necessary What's that? Depends (comment)

*Voting in this poll no longer yields commission.

🥎 Training

🧢 Sales Management

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12 comments

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UrAssIsSaaS

Arsonist

SaaS Eater

Your "playbook" should replicate what makes your top reps great. What repeatable processes are they doing that drive conversations, what language are they using in outreach/emails/demos to sell etc. Wrap that shit up in a nice little bow in your sales wiki and never stop adding to it.

Upper_Class_SaaS

Politicker

Account Executive

hit the nail on the head here

SaaSguy

Tycoon

Account Executive

Cant share but my company has a whole hub with all sales playbooks, competitive landscape, marketing materials, technical enablement, partner enablement, deal desk/incentives, and anything you could ever need. Its great. Put the time in upfront to make a good playbook and it will pay dividends

Sunbunny31

Politicker

Sr Sales Executive 🐰

Same here, complete with playbooks by solution/vertical and cross referenced. It's complete with personas and competitive info. The playbook(s) should be a reference bible so that the reps have what they need at their fingertips. It should also be frequently updated as more data is acquired by the team.

poweredbycaffeine

WR Lieutenant

☕️

Can't believe there are people saying "Depends".

A playbook enables the rep to know what to do even when they cannot get in touch with their manager or ops. It's also the training bible for new reps. The better the playbook, the faster time to production for a new hire.

CuriousFox

WR Officer

🦊

I said depends because it said to comment and I don't like being told what to do. 🤣

ventox35

Politicker

Sales Leader

You and I would get along great curiousfox!

jefe

Arsonist

🍁

I said depends because I've seen some absolute GARBAGE ones that reps would be better off not using.

SgtAE

WR Officer

Gitlab is pretty open about theirs and well it took them to IPO so..

https://about.gitlab.com/handbook/sales/commercial/

braintank

Politicker

Enterprise Account Executive

This is FIRE! Great find!!!

youngsmoky

Celebrated Contributor

Senior Account Executive

I voted no and then realized I don't think I've ever used one. And here I am asking my managers to write down the most commons questions and rebuttals so I can study them.

SalesPharaoh

Big Shot

Senior Account Executive

I clicked depends because I'm not sure whether I need it or want it. I never had a sales playbook and Im being asked to develop one so definetly I need something to bench mark into

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ventox35

SALES PLAYBOOK (any examples?)

Sales Playbook. Need it?

12 comments

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