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SALES PLAYBOOKS

What are your best practices when building sales playbooks? What sections do you consider?

๐Ÿ‘‘ Sales Strategy
๐Ÿงข Sales Management
๐Ÿ˜Ž Sales Skills
3
Ba
Bandido
Politicker
+3
Client Director
Quick thoughts:

- Value add aligned to industry ("When selling to pharma, this is where we add value")
- Value add aligned to "buying influence" (IE: when selling to procurement, keep in mind this xyz" "when talking to marketing this etc etc")

I would also add a "competitive battle card" area
- "When selling against this competitor, touch on this, avoid this" etc

You want your playbook to be a wealth of knowledge that your reps can quickly pull up and grab some key takeaways to use in their sales rhythm.ย  I would also recommend intertwining whatever sales methodology y'all use into the vernacular within the playbook.
JC10X
Politicker
+8
Senior Sales Manager
love this! Thanks!
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Battlecards
Onboarding
Value drivers
JC10X
Politicker
+8
Senior Sales Manager
Thank you!
sellingsellssold
Politicker
+7
SDR
In have found that doing a battle card is really helpful to pull up while on the phone as it is simple and easy to read but yet very effective.ย 
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