The War Room
Question
Post

Sales Sequences: Start with email or phone?

Do you start with an email so you can reference it when you call?


Do you call first and send an email if they don't pick up?


What is the play for the first day of your best performing sales sequence?

I start my outreach sequence with a...
Attached poll
*Voting in this poll no longer yields commission.
πŸ‘‘ Sales Strategy
πŸ’Œ Cold Emailing
πŸ“Š Metrics
10
looper1010
Celebrated Contributor
+13
Account Executive
I like to start with email then call them saying I'm following up on the email.Β  I also go by engagement (more email opens = higher priority on call queue)
Beans
Politicker
+5
Account Executive
Ditto!

And I love how outreach tracks the opens and prioritizes those calls.Β 
eds
Opinionated
+3
Salesy
agree on the signals for higher priority, thanks!
ChicagoCloser1717
Politicker
+7
Account Manager
When I was an ADR I did the same. Email is first
Calico
Celebrated Contributor
+7
Corporate Trainer
Start with an email. At least the call has the chance to be slightly warmer with a line like "I sent you an email earlier so that this call would make more sense."Β 
Gyro25
Politicker
+6
BDR - Enterprise and Partnerships
Yup, like the others said. I always go email first. Unless they have some past intent or interaction, I always go email and say " I'm following up on the email I sent you with the subject line xyz, were you able to see it?"Β 
eds
Opinionated
+3
Salesy
Awesome, seems like the safest way to go.
JC10X
Politicker
+8
Senior Sales Manager
Interesting! I like to do social first - then email then call - I leave a vm referring to the email I had just sent.Β 
eds
Opinionated
+3
Salesy
This seems to be the most common omnichannel approach, thanks!
Co
Covfefe4ClosersOnly
VP of Sales
Call followed by email if no answer. Getting someone even for a few minutes gives me hints on how to craft emails the rest of the way. Are they direct, long winded, reserved? All that will help you communicate the way they will most likely prefer.
NoSuperhero
Politicker
+7
BDR
If I could choose I'd do a social touch first, then a call. If no answer leave a VM referencing to an email you're writing. But that's just me
AssistantToTheRegional
Opinionated
+4
Enterprise Account Executive
Call that points to email then opposite on next step email that points to call β€œvalue prop, no cta, going to call you this afternoon to try and chat with you about this”
2
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52
Scripts in over the phone sales
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58
7
How many touches does your cold email cadence usually have?
Question
13
How many touches does your cold email cadence usually have?
al
+81
cokelon , Β  alwaysretro , Β  Onix0831 Β  and 81 people voted
*Voting in this poll no longer yields commission.