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Salesy

Opinionated
Contributor
Fire Starter
+1

Sales Sequences: Start with email or phone?

Do you start with an email so you can reference it when you call?


Do you call first and send an email if they don't pick up?


What is the play for the first day of your best performing sales sequence?

I start my outreach sequence with a...

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15 comments

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looper1010
Celebrated Contributor
6
Solutions Specialist
I like to start with email then call them saying I'm following up on the email.  I also go by engagement (more email opens = higher priority on call queue)
Beans
Big Shot
2
Enterprise Account Executive
Ditto!

And I love how outreach tracks the opens and prioritizes those calls. 
eds
Opinionated
1
Salesy
agree on the signals for higher priority, thanks!
ChicagoCloser1717
Politicker
1
New Business Development Representative
When I was an ADR I did the same. Email is first
Calico
Celebrated Contributor
3
Corporate Trainer
Start with an email. At least the call has the chance to be slightly warmer with a line like "I sent you an email earlier so that this call would make more sense." 
Gyro25
Notorious Answer
2
Account Executive
Yup, like the others said. I always go email first. Unless they have some past intent or interaction, I always go email and say " I'm following up on the email I sent you with the subject line xyz, were you able to see it?" 
eds
Opinionated
0
Salesy
Awesome, seems like the safest way to go.
JC10X
Politicker
1
Senior Sales Manager
Interesting! I like to do social first - then email then call - I leave a vm referring to the email I had just sent. 
eds
Opinionated
1
Salesy
This seems to be the most common omnichannel approach, thanks!
Covfefe4ClosersOnly
1
VP of Sales
Call followed by email if no answer. Getting someone even for a few minutes gives me hints on how to craft emails the rest of the way. Are they direct, long winded, reserved? All that will help you communicate the way they will most likely prefer.
Blackwargreymon
Politicker
1
MDR
I like to start with email then call them saying I'm following up on the email. 
NoSuperhero
Politicker
0
BDR LEAD
If I could choose I'd do a social touch first, then a call. If no answer leave a VM referencing to an email you're writing. But that's just me
AssistantToTheRegional
Politicker
0
Enterprise Account Executive
Call that points to email then opposite on next step email that points to call “value prop, no cta, going to call you this afternoon to try and chat with you about this”
MR.StretchISR
Politicker
0
ISR
On the other hand, if they're a lead and you have good intentions, would showing your intentions earlier speed up your conversion rate if you happen to find a prospect in a buying window?
Clashingsoulsspell
Politicker
0
ISR
I usually put something generic like this: "Hi [First Name], I wanted to add you to my professional network of [bullshit I sell] professionals."

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