Sales tooling

Hey all! I'm consulting a company to relook at their sales process & tooling.

They have close to 30 SDRs + AEs.Use the below tools:

• Outreach for sequences
• Apollo for contact enrichment, and database management
• Orum - for parallel dialer
• Warmly for website visitor tracking
• Demandbase to consolidate intent data across platforms.
• Sales Navigator for account mapping
• Hubspot for CRM
• Dripify for LinkedIn automation
• Avoma - for call recording

Is this the norm for a revenue team to use so many tools? Isn't there any consolidated tool?

I understand that Hubspot launched a sales hub but looks like not a lot of people buy it as their sequencing is not on par with outreach.

Similarly Outreach does have Kaia, why would someone use gong/avoma/fathom when they can just add Kaia add-on for their sequencing tool? Looks like I'm missing something here.

What would you do differently from the tooling perspective? Appreciate your ideas and suggestions.