Customer success is a cornerstone of the sales process - understanding the 3 levels of pain, and identifying the type of problem your prospect is experiencing, is the key to unlocking higher ACV and faster closes.
This guide (IMO) is the prequel of the buyer's journey method and one of my favorites for early game players. Do you get too technical when it comes to presenting value? This might be useful then.
What are you struggling with when closing deals effectively?