What do you think an achievable quota should be for an enterprise sdr +$350K ACV for appointments? All the data I see only goes up to $250K ACV.
Jferg
SDR Apt. Quota for Enterprise Sales
0
I think you hit a point of diminishing returns when looking at numbers related to revenue. If you have some data for $250k, you can use that for the $350k+ opportunities.
Quota here should be related to close rate and ACV as well. If you have a 50% close rate then your quota will be a lot lower than if you have a 10% close rate.
ACV * Close Rate = average revenue per demo. If you want the SDR to generate $500k/year, you divide the desired revenue by the average revenue per demo and boom there's your quota
Quota here should be related to close rate and ACV as well. If you have a 50% close rate then your quota will be a lot lower than if you have a 10% close rate.
ACV * Close Rate = average revenue per demo. If you want the SDR to generate $500k/year, you divide the desired revenue by the average revenue per demo and boom there's your quota
SDRs shouldn't be responsible for quota imo. They have little ability to close business. They should be tracked on qualified meetings set. At my former employer that worked with almost exclusively C Suite, their quota was 3 set meetings a week which felt extremely low.
I completely agree with this. I don't like tying BDR quota to the success of AEs, as some AEs I've seen seem to be allergic to closing.
Related posts
Members only
3 comments