SDR/BDR under Sales or Marketing

Hello,

I am currently in a BDR at a software company. Recently they moved who I reported to from the Director of Sales to the Director of Marketing? Which is a better experience, especially if you are trying to move up in the company?

☁️ Software Tech

🤘 Personal Growth

11 comments

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BusterMcDialRipper

Politicker

Director of Dials

either or tbh, I would say sales because experiencing all parts of the sales process is very important

linkedinconnectmaster

Politicker

CEO

I would say what ever you are more interested in. Personally I would choose sales

Ozz

Politicker

Account Executive

Yeah, sales is way better - last org had it under marketing and it was a disaster. We called them sales delay reps.

RedLightning

Politicker

Mid-Market AE

Depends on the org and where you move up the chain, but sales will give you more relevant coaching.

DrunkenArt

Politicker

Sales Representative

If you want a better title, that would be marketing. If you want make more money, sales.

Gyro25

Notorious Answer

Account Executive

If marketing director hasn't been an SDR, made cold calls, sold or handled constant rejection vs your sales director who has, I know who I'd be more comfortable seeking advice from.

alecabral

Arsonist

Director - Digital Sales Transformation

Sales all the way

goose

Politicker

Sales Executive

Depends on the desired outcome of your activity. If you are trying to qualify opportunities and you own the process up to opportunity creation then I'd say sales. If you are trying to set meetings and create some awareness then I'd say marketing.

Panda4489

Politicker

Head of Some Shit

Why not both?

CuriousFox

WR Officer

🦊

Sales

ilovemondays

Executive

Senior Account Executive

Refer to this answer
https://bravado.co/war-room/posts/is-sales-development-more-of-a-sales-function-or-marketing-function/comments/355234

TLDR: Sales Director.