Ant99 profile picture
Ant99 profile picture

Ant99

BDR

Personal Narrative
Contributor
Member

SDR/BDR under Sales or Marketing

Hello,


I am currently in a BDR at a software company. Recently they moved who I reported to from the Director of Sales to the Director of Marketing? Which is a better experience, especially if you are trying to move up in the company?

☁️ Software Tech
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11 comments

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BusterMcDialRipper
Politicker
1
Director of Dials
either or tbh, I would say sales because experiencing all parts of the sales process is very important
linkedinconnectmaster
Politicker
0
CEO
I would say what ever you are more interested in. Personally I would choose sales
Ozz
Politicker
0
Account Executive
Yeah, sales is way better - last org had it under marketing and it was a disaster. We called them sales delay reps. 
RedLightning
Politicker
0
Mid-Market AE
Depends on the org and where you move up the chain, but sales will give you more relevant coaching. 
DrunkenArt
Politicker
0
Sales Representative
If you want a better title, that would be marketing. If you want make more money, sales. 
Gyro25
Notorious Answer
0
Account Executive
If marketing director hasn't been an SDR, made cold calls, sold or handled constant rejection vs your sales director who has, I know who I'd be more comfortable seeking advice from. 
alecabral
Arsonist
0
Director - Digital Sales Transformation
Sales all the way
goose
Politicker
0
Sales Executive
Depends on the desired outcome of your activity.  If you are trying to qualify opportunities and you own the process up to opportunity creation then I'd say sales.  If you are trying to set meetings and create some awareness then I'd say marketing.
Panda4489
Politicker
0
Head of Some Shit
Why not both?
CuriousFox
WR Officer
0
🦊
Sales
ilovemondays
Executive
0
Senior Account Executive
Refer to this answer
https://bravado.co/war-room/posts/is-sales-development-more-of-a-sales-function-or-marketing-function/comments/355234

TLDR: Sales Director.

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