sir

SDR

Executive

Personal Narrative

Member

SDRs: How long do you wait until reaching out to prospects at a company after running them through a cadence/sequence without any response?

Also, do you mention the fact that you've sent them a handful of emails in the past or just pretend like you haven't?

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12 comments

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TennisandSales

Politicker

Head Of Sales

pretend like you havnt reached out before is a good idea.

I have not seen/had much success with reminding them I have followed up before.

Ether they dont care or didnt see it and ether way it doesnt matter.

I would wait 4 - 8 weeks unless you have new info that would make it more pressing to reach out sooner.

NoSuperhero

Politicker

BDR LEAD

I usually wait a month or two before trying to reach out again also, and never really mention my previous attempts.

CuriousFox

WR Officer

🦊

Move on to a different contact at the same company.

NoSuperhero

Politicker

BDR LEAD

I do this immediately after the sequence has reached its end.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

Just call, you know they got them, they can play dumb. just bring it up and tell them why you are calling.

NotCreativeEnough

Big Shot

Professional Day Ruiner

pretend like you've never reached out before. they don't remember you anyway.

typically a 2 month cool down period is what I always went for. Sequence them so you're hitting them for a month. back off of them for 2 months, then start again. This is assuming marketing has them on a drip campaign though so they're still seeing something come in occasionally.

sir

Executive

SDR

Followup question: What should I do in regards to messaging? My first sequence has all of this different messaging and I find it difficult to come up with something completely new the second time around.

NotCreativeEnough

Big Shot

Professional Day Ruiner

don't have a ton of different messaging in each email. they should be short and sweet. 6-8 sentences max. that will solve your problem. keep each email specific to individual use cases.

sir

Executive

SDR

I guess I meant if you’re using different templates entirely or just resending the same stuff you sent before

NotCreativeEnough

Big Shot

Professional Day Ruiner

oh I just resend the same stuff. The chance of someone opening an email and not responding is much lower than them not opening it altogether. Every few months I tweak my messaging, but that's about it.

SaaS_Man

Executive

BDR - MANNY

If you have no luck - give it 2 weeks and personalize another email if you believe they’re the “it” person at their company. Otherwise, diversify and personalize at scale.

Kosta_Konfucius

Politicker

Sales Rep

3 months unless the are legit someone you need to meet with

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sir

SDRs: How long do you wait until reaching out to prospects at a company after running them through a cadence/sequence without any response?

12 comments

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