Everyday I seem to get a link from a coworker/boss/customer talking about XYZ that was hacked, they all mean well thinking they are trying to help me sell more but does it work?
Seems the sale security industry/marketing have been selling on that "fear" of getting breached for 10+ years. Are prospects as desensitized to this as we are? "Its not if but when" hasn't worked either... We can put a baseline breach number of around $4 million but again I think these prospects have seen that number so many times it doesn't mean anything to them.
How have these tactics been successful for others out there?