Selling at conventions

My company is sending me to a couple of Vegas conventions this month. This will be my first time networking with leads and pitching my product face-to-face! If all goes well, it could be a great opportunity to hit my quota quicker than usual.


Any tips on how to nail those meetings? Or just what to expect at Vegas conventions?

๐Ÿ‘‘ Sales Strategy
โ˜๏ธ Software Tech
๐Ÿค Networking
6
CoorsKing
WR Officer
7
Retired King of the Coors Knights
Some good tips here:ย 

https://bravado.co/war-room/posts/breaking-my-vegas-cherry-for-my-first-in-person-conference-any-tips-and-guidance-for-travel-and-meeting-prospects

Good luck, and remember what happens in Vegas DOES NOT stay in Vegas. Don't make any CLMs.
paddy
WR Officer
4
Director of Business Development
Be aggressive in booking meetings in advance. It's a huge waste of time if you're just walking around mingling.
Feds_Watchin
Politicker
1
AE
Donโ€™t blow your wad. Be friendly. Donโ€™t talk shop after 5:30. And wait two weeks after before following up. Everyone elseโ€™s BDRs will be calling the week after like rabid dogs. Have some tact and you might get some ROI.
Gottapumpthosenumbers
Opinionated
1
Biz Dev
This is excellent. In my experience, following up immediately after any conference or trade show is a bad idea. Everyone tries that route, so be different.

Like @BigMeechย said, what happens in Vegas definitely does not stay in Vegas. Being fun but keeping your cool will get you remembered for all of the right reasons.
CoorsKing
WR Officer
2
Retired King of the Coors Knights
Or just get rid of the witnesses like Paddy and I do, either way works
Gottapumpthosenumbers
Opinionated
1
Biz Dev
Or just ensure that someone else does something worse. It's just like running from a bear. You don't need to be the fastest, just not the slowest. lol
HumanSalesman
Good Citizen
0
Sr AE
Tell them you're not going to follow up for two weeks though. "I just put a note in my calendar to follow up with you in two weeks on x day, give us both a chance to recover first."
AnchorPoint
Politicker
1
Business Coach
Are you walking the show or are you working an exhibit space??ย  Either way, pre-show market yourself.ย  Email/Call prospects to set up meetings.ย  Fill your schedule as much as possible.ย  Follow up the day before and text during show.ย  Great opportunity.
sellingsaas100
Valued Contributor
0
Sales Queen
both - I'll be walking and working the booth in separate shifts. As much as i'd love to fill my schedule with meetings, my team can't find a list of attendees to purchase - is that weird?
AnchorPoint
Politicker
0
Business Coach
I have never heard of a show that did not have a list to sell!!ย  Often it is free for the asking for exhibitors.ย  Setting that issue aside... you have a prospect list/funnel right?ย  Send an email to every one of them letting them know you will be exhibiting and attending the show.ย  Does not matter if you think they will be at the show... send it.ย  And in that email say something to the affect "IF you are attending, let's schedule time now to visit!"ย  I would send this more than once.ย ย 

Then send that list updates on the show... quick 15 second video before show opens from your exhibit.... a 20 second video of you walking the floor... (you get the idea)

Those same videos can be used as Social Media posts... and do a longer one towards the end of the show about something you learned.

Nail it.

Most - 75% plus will not do any of the above.
User1234567
Politicker
0
User1234567
Donโ€™t gamble all your money and mix in water
uncorpse
Politicker
0
Sales Development
True!

User1234567
Politicker
0
User1234567
being aggressive is a great strategy in Vegasย 
softwaresails
Politicker
0
Sales Manager
Depends on the type of convention...ย 

Are you going as an attendee? Or do you have a booth? What kind of product; is it software or a physical product?
sellingsaas100
Valued Contributor
0
Sales Queen
Going as an exhibitor. It's supply chain software and we'll be at a fashion convention. not our typical targets so i'm trying my best to prepare for the unexpected
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