Selling in Non-english speaking markets !

Hey all ,

As a part of GTM strategy my organization is widening its reach to non-english speaking territories. While language barrier being the primary hurdle here, are there any unconventional prospecting tactics you have to spare to make life easy?

p,s: please don't suggest google translate, the semantics are total boo boo !

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

4 comments

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PhlipOut

Politicker

Account Executive

If people don't speak English, it'll be tough to sell to them. So just do your outreach in English. That will be your first qualifier.

Also make some of your written expressions a bit more vanilla. less jargon and Americanisms.

When I read our US colleagues' cold email sequences I cringe. Humans don't speak like that

sublimesan

Opinionated

account maanger

couldn't agree more there. Simple language is definitely a winner here.

SalesPharaoh

Big Shot

Senior Account Executive

I don't know what products are you selling but cold emailing works

sublimesan

Opinionated

account maanger

So I work with a SAAS platform, even though the technical jargon remains the same, getting the value proposition across becomes difficult at times.

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sublimesan

Selling in Non-english speaking markets !

4 comments

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